Vol. 127 - NO. 39

Blog Startup CPG

SINCE 2019

Startup CPG Newswire:
T is for Tame Launches into 3,100 CVS Stores Nationwide

PRESS RELEASE — NEWS PROVIDED BY Becky Bavli for T is for Tame

Nanuet, NY—[2024]—T is for Tame™, the all-natural, vegan hair care line specially formulated for babies and children, is excited to announce its launch into 3,100 CVS locations nationwide this month. This expansion is a testament to the brand’s rapid growth and the increasing demand for high-quality, natural children’s products. As a certified woman-owned business, T is for Tame is proud to contribute to the growing number of female entrepreneurs making a mark in the industry.

T is for Tame™ was born out of necessity and love when founder Becky Bavli sought a gentle and effective solution to tame her twins’ unruly hair. With a background in advertising and a passion for natural living, Becky created a line of hair care products that are effective but also safe and gentle for the delicate hair and sensitive scalps of little ones.

Each product is crafted with carefully selected, plant-based ingredients such as coconut, jojoba, and tapioca, ensuring they are gentle enough for daily use. Free from harsh chemicals, sulfates, parabens, and synthetic fragrances, T is for Tame™ products are vegan and cruelty-free, reflecting the brand’s commitment to ethical and sustainable practices.

“We are thrilled to bring T is for Tame to more families through our partnership with CVS,” said Becky Bavli, founder and CEO of T is for Tame™. “As a mom, I understand the importance of safe, effective, natural products for our children. Our expansion into CVS allows us to reach a broader audience and give parents the peace of mind that they are using the best possible hair care products for their little ones.”

Parents and caregivers can now find T is for Tame™ products in the kid’s personal care section at their local CVS stores or online at CVS.com. For more information about T is for Tame™ and its product offerings, visit tisfortame.com.

About T is for Tame

T is for Tame makes “taming”​ products for calming unruly little tresses. All products contain natural and organic ingredients, including coconut oil, jojoba oil, and tapioca, to gently calm hair, leaving it without a sticky, stiff, or greasy feeling. Created by a mom of twins. Because Kids have bad hair days too!

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