SHELFIES
Our mission at Startup CPG is to elevate emerging CPG brands. Since our inception, we have been keenly attentive to the unique challenges and opportunities that small emerging CPG brands face.
Among these challenges is the cost and labor barrier to nominating products for big-name awards. Yet the recognition of a best-in-class award could be the catalyst to turn an emerging product into a moonshot. The Annual Shelfies Awards celebrate the small guys and recognize potential moonshots in our own community.
Submission Criteria:
→ Under 5M in revenue
→ Active member of Startup CPG community
Judging Criteria:
→ Taste
→ Innovation
→ Bettering the Goods System
→ Branding
Apply for the
Shelfie Awards
To be considered for STARTUP CPG’S SHELFIE AWARDS: Subscribe to our newsletter to receive updates about the Shelfies! When applications open, fill out the form, and send product samples during your category’s respective month to the judge’s addresses at the end of the form.