Vol. 127 - NO. 39

Blog Startup CPG

SINCE 2019

Startup CPG Newswire:
Mavericks Snacks Introduces Newest Innovation: Better-For-Families Sandwich Crackers

PRESS RELEASE — NEWS PROVIDED BY Melissa Ader for Mavericks Snacks

SANTA MONICA, CA (2024) – Recently named one of Parents Magazine’s “Best Snacks For Kids,” Mavericks is quickly becoming a household name for families seeking high quality, all natural, non-GMO options. Known for their plant-based, bolt shaped cookies in crave-worthy flavors like Birthday Cake and Double Chocolate, Mavericks is once again shaking up the snack aisle with the launch of their brand-new Sandwich Crackers, exclusively hitting Whole Foods Market stores nationwide this summer.

Shoppers can find two varieties of Mavericks’ newest innovation on the shelf – each featuring crisp, wholesome crackers power-packed with 8g of whole grains per serving. One option features rich, creamy peanut butter, while the other offers savory cheddar cheese. Whole Foods will sell two formats of the Sandwich Crackers, offering consumers both a traditional “Sharing Size” 7 oz box for $5.99 and convenient, on-the-go 36g snack packs, which come 6 to a box for $7.99.

Mavericks first exclusively launched their line of better-for-you, family-first snacks in April 2020 with Whole Foods Market nationally. Driven by the overarching goal of “Reinventing Delicious,” Mavericks strives to bring new energy to a category that’s long been overlooked.
“We’re a family-forward snacking platform really looking to change the game,” says Garrison Jones, President of Mavericks. “The cracker options tailored toward families is a fairly stagnant list – and our goal is to change that with innovation delivering on taste, quality, wholesomeness, and fun.”

And it’s not just their roster of snacks that’s evolving. Mavericks recently rolled out a brand-new look and feel, with elevated logo, packaging, and overall aesthetic to better fit what modern families look for on the shelf.

“Mavericks is all about taking the snacks we grew up on and giving them the update today’s families crave,” says Tina Pate, Vice President of Marketing. “We’re reinventing the classics, where old school favorites meet new school ingredients – starting with the completely nostalgic, universally beloved sandwich cracker!”

About Mavericks Snacks

In 2019, Livio Bisterzo, CEO of Green Park Brands, founded Mavericks Snacks after recognizing a lack of family-first, better-for-you choices within the snacking landscape. The team at Mavericks has officially ditched the ‘cookie cutter’ – putting a new-school spin on old school classics – but this time, junk-free.

Their plant-based, lower-in-sugar cookies were made with families in mind, encouraging indulgence (guilt-free) with crave-worthy flavors and feel-good ingredients. Mavericks operates as a Green Park Brands business, a holding company established in 2015 to create, operate and accelerate high growth emerging consumer brands.

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