Vol. 127 - NO. 39

Blog Startup CPG

SINCE 2019

Startup CPG Newswire:


SEATTLE, WA (June 2024)MìLà, the modern Chinese food brand known for its viral, restaurant-quality frozen soup dumplings, announces its latest milestone: a nationwide retail presence in Whole Foods stores.

What began as a modest brick-and-mortar shop in Bellevue, WA in 2018 has now become one of the fastest-growing Chinese soup dumpling brands in homes across the U.S. Crafted for the ultimate at-home dining experience and made with all natural ingredients, MìLà’s products have grown a cult following among both passionate foodies and consumers eager for a wider variety of convenient frozen and refrigerated Asian foods, including more authentic dishes and healthier options.

Whole Foods shoppers can now find MìLà’s best-selling lineup – which includes Pork Soup Dumplings, Pork & Shrimp Soup Dumplings, and Chicken Soup Dumplings – in freezer aisles. For more information about MìLà and its products, visit www.eatmila.com.

About MìLà

MìLà is a modern Chinese food brand on a mission to craft the best Chinese food possible. In 2018, the brand started as a brick-and-mortar shop in Bellevue, Washington. After expanding to offer frozen, direct-to-consumer products in 2020, MìLà now specializes in a range of restaurant-quality soup dumplings, noodles, sauces and ice creams made with premium, all-natural ingredients. Co-Founders Jennifer Liao and Caleb Wang celebrate third culture through the brand’s products and flavors, telling their story of being both Chinese and American, not either/or. MìLà products ship directly to doorsteps or are available at select retailers across the U.S. For more information, visit www.eatmila.com.

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