Startup CPG Newswire:
Sababa Foods Launches Saturday Sauce: Authentic Middle Eastern Flavors with a Modern Twist

PRESS RELEASE — NEWS PROVIDED BY Amy Dell for Sababa Foods

NEW YORK, NY (February 19, 2025) – Sababa Foods, a new culinary brand that brings the vibrant flavors of the Middle East to your kitchen, announces the launch of its debut product, Saturday Sauce, a tomato-based, slightly spicy blend created to save time in the kitchen without sacrificing flavor. Saturday Sauce makes it easy to incorporate flavors of the Middle East into a variety of dishes. Paired with shakshuka, chicken, fish, dips, stews, and more, this versatile product elevates any meal with minimal effort– redefining convenience in the kitchen for busy home cooks and food enthusiasts alike.

“We believe that everyone should be able to enjoy authentic, bold flavors in the kitchen, no matter their cooking experience or time constraints,” says Amy Dell, Founder of Sababa Foods. “Our products are created with natural, high-quality ingredients that reflect the rich culinary traditions of the Middle East, and are designed for today’s fast-paced lifestyle. We want to make it easier for anyone to cook delicious, healthy meals that bring people together around the table.”

Sababa Foods is dedicated to creating quality products that not only deliver authentic flavors but also prioritize clean, wholesome ingredients. Inspired by a family recipe, Saturday Sauce is thoughtfully reimagined with handpicked, premium ingredients, including select organic vegetables, keeping EWG’s Dirty Dozen in mind, and high-quality extra virgin olive oil.

Ideal for busy weeknights or weekend gatherings, Sababa Foods lets home chefs get creative without the time commitment. Saturday Sauce’s versatility—whether as a sauce, dip, condiment, accompaniment, or marinade—effortlessly enhances a wide range of meats, vegetables, and grains, offering endless possibilities for delicious, flavorful dishes.

Saturday Sauce is available online through Amazon, Bubble Goods, at www.sababa-foods.com and at select New York retailers including:
● Pop Up Grocer: 205 Bleecker Street (both in-store and via UberEATS delivery)
● Butterfield Market: 1114 Lexington Avenue and 1150 Madison Avenue
● Bonberi Mart: 321 West 11th Street
● Orchard Grocer: 78 Orchard Street
● Flowers on the Park: 520 Amsterdam Avenue
*Coming soon to Local Foods (TX) and Erewhon (CA)

About Sababa Foods

Sababa Foods is dedicated to bringing the bold flavors of the Middle East into modern kitchens. Offering a range of naturally nutritious and delicious products, Sababa Foods makes it easy for home cooks to create authentic Middle Eastern dishes with minimal preparation time. Sababa Foods is more than just a brand — it’s a celebration of culinary tradition made simple for today’s busy lifestyle.

For more information visit www.sababa-foods.com

Media Contacts:
Jennifer Baum/Daniella Bastone
sababafoods@bullfrogandbaum.com

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