Startup CPG Newswire:
Botanical Air Unveils Refreshed Botanical Brand Identity Following Strong Market Launch

PRESS RELEASE — NEWS PROVIDED BY Stephanie Tsatsos for Botanical Air

SAN FRANCISCO, CA (AUGUST 2026) — Botanical Air, a modern plant-based odor neutralizing brand, today announced the launch of its refreshed brand identity and packaging following a strong introduction to the market.

The new packaging features beautiful botanical art as the foundation of it’s botanical brand and plant-based ingredients. The updated design also more prominently communicates key product attributes, including Plant-Based Formula, No Synthetic Fragrance and No Phthalates.

“Our goal has always been to create a better alternative to traditional air fresheners — something effective, thoughtfully formulated and beautiful enough to leave out in the home,” said Stephanie Tsatsos, co-founder of Botanical Air. “The response to our initial launch has been incredibly encouraging, and this new look better reflects the brand we’re building.”

Botanical Air combines plant-derived ingredients, essential oils and modern odor-neutralizing technology to help address everyday household odors while leaving behind a light, sophisticated scent.

The collection now includes four signature fragrances: Citrus Veil, Orange Blossom, Eucalyptus Rain and Lavender Sage, along with a four-scent Discovery Set.

Botanical Air is available through BotanicalAir.com, Amazon, Faire and select retailers. The brand has also earned Faire’s Top Shop distinction as it continues expanding its wholesale and retail presence.

About Botanical Air

Botanical Air, created by Botanical Clean LLC, develops modern odor-neutralizing products designed as an alternative to conventional air fresheners. Its products combine plant-derived ingredients, essential oils and odor-neutralizing technology with elevated, home-friendly design.

For more information, visit BotanicalAir.com.

About Botanical Air

Botanical Air was created in Northern California with a simple belief: fresh air shouldn’t come from synthetic fragrance—it should come from nature, backed by science.

Frustrated by conventional air fresheners that mask odors with harsh chemicals and strong fragrance, we set out to develop a better way. Botanical Air uses plant-based, bio-derived ingredients designed to neutralize odors at the source, not cover them up.

We are just getting started in air care and are excited to launch more brands in 2027 with Botanical Clean -bringing cleaner ingredients to home essentials.

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