Startup CPG Newswire:
ARLO Launches to Bring Culinary Argan Oil to American Kitchens

PRESS RELEASE — NEWS PROVIDED BY Amine Maadir for Arlo

MIAMI, FL (AUGUST 2026) — ARLO, a new Miami-based food brand, has launched to bring culinary argan oil to American kitchens — the cooking side of an oil the United States has only ever known as a beauty product. ARLO is available direct-to-consumer at enjoyarlo.com

Americans know argan oil from the beauty aisle. In Morocco, it has always belonged in the kitchen. For centuries, families in the Souss Valley the only place on earth the argan tree grows. Culinary argan oil is made differently from the cosmetic version: the kernels are gently roasted before cold-pressing, unlocking a deep, toasted, nutty flavor with no equivalent in American pantries.

“Growing up, argan oil wasn’t a beauty product it was on the table every morning,” said Amine Maadir, ARLO’s Moroccan-American Co-founder. “When I couldn’t find real culinary argan oil anywhere in the U.S., I realized Americans had only ever been sold half the story. ARLO is the other half the half you eat.”

ARLO’s debut product is a single-ingredient, 100% pure culinary argan oil in a 166ml bottle ($39.99). It is USDA Organic, kosher certified, and cold-pressed with nothing added and nothing refined out. Naturally rich in oleic acid, vitamin E, and antioxidants, it shines as a finishing oil over roasted vegetables, grilled fish, salads, ice cream, or warm bread.

Every bottle is sourced through women-owned cooperatives in the Souss Valley, part of a UNESCO-designated biosphere reserve, supporting the Amazigh women who have carried this craft for generations.

ARLO enters a premium pantry category but with an ingredient no one else offers: the U.S. market has no direct culinary argan oil competitor. The launch collection also includes curated gift sets ($59.99-$119.99) pairing the oil with the brand’s candle, tote, and gift box.

ARLO is available at enjoyarlo.com and on Instagram at @enjoyarlo

About ARLO

ARLO is a Miami-based CPG brand bringing culinary argan oil to American kitchens an ingredient Morocco has cooked with for centuries, but the U.S. only knows as a beauty product. Founded by two brothers Amine and Mehdi , ARLO is 100% pure, USDA Organic, kosher certified, and cold-pressed from roasted kernels by women-owned cooperatives in Morocco’s Souss Valley. enjoyarlo.com

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.