Startup CPG Newswire:
Well Rooted Launches Proactive Immune Support Powered by Biotics

PRESS RELEASE — NEWS PROVIDED BY Patrick Firlik for Well Rooted

DUNEDIN, FL (AUGUST 2026) — Well Rooted, a new wellness brand focused on proactive immune health, is launching its first product: Daily Immunity, a drink mix that strengthens immune resilience over time through the gut.

While most immune support products are designed for when people are already feeling sick, Well Rooted takes a proactive, gut-first approach. The brand’s formulation is built around the connection between gut health and immune function, combining two clinically studied biotics — Benicaros® prebiotic and IMMUSE® postbiotic — with plant-based vitamins C, D, and zinc.

Studies of Benicaros® have found that it trains immune cells to respond faster and stronger, while studies of IMMUSE® have found that it activates plasmacytoid dendritic cells (pDCs), specialized immune cells involved in coordinating the immune response.
⁠https://nutrileads.com/research-insights/supporting-science
⁠https://immusehealth.com/science-based-immune-support

“I wanted to create something different from the traditional immune products I was using,” said Patrick Firlik, founder of Well Rooted. “So many are focused on a quick fix and contain basic ingredients, sugar, and artificial additives. My goal was to create something with clean, science-backed ingredients that you could take regularly to proactively build immune resilience.”

Developed with guidance from nutrition experts, Well Rooted comes in stickpacks that mix with water. The product is flavored with organic strawberry and blueberry powders and contains no added sugar or artificial additives.

Well Rooted launched in May 2026 and is available direct-to-consumer at staywellrooted.com.

About Well Rooted

Well Rooted is a science-backed wellness brand taking a proactive approach to immune health through the gut. The brand believes immune support should be more than a reactive response to illness — it should be part of a consistent wellness routine. Learn more at staywellrooted.com

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