Startup CPG Newswire:
Pluck Launches Lion Salt, a Sea Salt Blend Made With Seven Grass-Fed Beef Organs

PRESS RELEASE — NEWS PROVIDED BY James Barry for Pluck Superfood Seasoning

NEWTON, MA (AUGUST 2026) – Pluck, the chef-founded food-as-medicine brand known for its organ-based seasonings, has launched Lion Salt, a new sea salt blend made with seven grass-fed beef organs.

Lion Salt combines premium sea salt with 40% organ meats, including liver, heart, kidney, spleen, pancreas, lung and brain. The product was developed as an everyday alternative to conventional salt, allowing consumers to incorporate small amounts of organ foods into meals simply by salting food as they normally would.

The launch expands Pluck’s product line beyond its original organ-based seasonings and reflects the company’s focus on making traditionally nutrient-dense foods easier to incorporate into modern eating habits.

“Lion Salt was created to be a true salt replacement,” said James Barry, founder and CEO of Pluck and a professional chef of more than 20 years. “It works and tastes like the salt people already use, but turns that everyday habit into an opportunity to incorporate organ meats.”

Lion Salt can be used during cooking or as a finishing salt on foods including eggs, meat, vegetables, potatoes and other everyday meals.

The launch joins Pluck’s existing lineup of chef-crafted organ-based seasonings, Pure Organs, Pure Brain and CinnaBrain. Pluck products are currently sold through the company’s website, Amazon, Faire and a growing network of independent retailers and practitioners.

Lion Salt is available at eatpluck.com.

About Pluck

Pluck is a chef-founded food-as-medicine brand created to make organ foods easier to incorporate into everyday life. Founded by professional chef James Barry, Pluck uses grass-fed beef organs in a range of chef-crafted seasonings, daily blends, and pure organ products designed to fit naturally into the way people already eat.

The product line includes Everyday Meals organ-based seasonings, Pure Organs, Pure Brain, CinnaBrain, and Lion Salt, a sea salt blend made with seven beef organs. Pluck products are sold through eatpluck.com, Amazon, Faire, independent retailers, and health practitioners across the U.S.

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