Startup CPG Newswire:
Olizzi Lands on TJX Shelves Across the USA

PRESS RELEASE — NEWS PROVIDED BY Ece Er Aydin for Olizzi Olive Oils

NEWARK, NJ (APRIL 2026) – Olizzi, the award-winning premium Turkish olive oil brand, announces its official launch into the TJX Companies, Inc. portfolio. In a major move to bring “Turkish Liquid Gold” to the American mainstream, Olizzi’s curated collection of extra virgin olive oils is now hitting the shelves at T.J. Maxx, Marshalls, and HomeGoods nationwide.

This expansion marks a full-circle milestone for the brand, which began as a classroom project and has now evolved into a global culinary contender found in the world’s most famous “treasure hunt” aisles.

A Dream Sketched in a Notebook The Olizzi story didn’t start in a corporate boardroom; it started in 2018 with a sketch in a notebook during an entrepreneurship class at Pepperdine University. Founder Ece Er Aydın spent her nights in her Los Angeles apartment, covering her walls with business plans and brand ideas, and her days walking the streets of LA with a backpack full of samples.

Her mission was clear: to prove that Turkish olive oil belongs on the world’s most prestigious shelves.
“I’ve always loved the thrill of the find at HomeGoods and T.J. Maxx, but today feels different,” said Ece Er Aydın, Founder of Olizzi. “Seeing the brand I built from a student project sitting alongside the world’s most iconic labels is the ultimate full-circle moment. We aren’t just selling oil; we’re bringing our Mediterranean heritage and a new standard of Turkish quality to American kitchens.”

Expanding the Footprint: From Digital Dominance to Luxury Retail The brand has already cultivated a massive digital following on Amazon since 2020, where its Single-Use Olive Oil Packets have become a cult-favorite best-seller for health-conscious travelers and commuters. Furthermore, Olizzi continues to hold its position as a gold standard in the luxury wellness space, with its Olizzi Premium Organic and Olizzi Baby Organic collections featured on the shelves of Erewhon, Southern California’s most exclusive grocer. Whether through a digital click or a curated boutique experience, Olizzi is making Turkish Liquid Gold accessible to every corner of the country.

The Perfect Hunt for the Health-Conscious Foodie Known for its high-polyphenol counts, low acidity, and award-winning flavor profiles, Olizzi offers the TJX shopper a rare combination of luxury quality and exceptional value. The launch includes:
– Olizzi Premium Organic: A high-intensity, early-harvest oil for the true connoisseur.
– Olizzi Baby Organic: A smooth, gentle oil harvested specifically for the young palates.
– Olizzi Classic: The versatile, balanced staple for any kitchen.

Turkish olive oil was often sold in bulk and rebranded under other countries’ labels. Olizzi is changing the narrative by keeping the value—and the brand—Turkish. By entering the TJX retail family, Olizzi is proving that modern, high-design, and premium-quality Turkish products have a massive demand in the U.S. market.

About Olizzi

About Olizzi Founded in 2018 by Ece Er Aydın, Olizzi is a lifestyle-driven olive oil brand on a mission to bring the finest Aegean harvests to the global stage. Bridging the gap between traditional Mediterranean agriculture and modern brand aesthetics, Olizzi has quickly expanded from Türkiye to Japan, the UAE, and the United States. With a commitment to transparency and sensory excellence, Olizzi is redefining olive oil as the ultimate “pantry staple” for the modern, health-conscious consumer.
For more information, visit www.olizzi.com or find us on Instagram @OlizziFoods.

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