Startup CPG Newswire:
Ronnie’s Giardiniera to Be Featured on NBC’s TODAY Show for National Sandwich Month

PRESS RELEASE — NEWS PROVIDED BY Ronnie’s Sievers for Ronnie’s Giardiniera

SEATTLE, WA (JULY 2026) — Ronnie’s Giardiniera is excited to announce it will be featured on NBC’s TODAY Show in celebration of National Sandwich Month.

The nationally televised segment will air on Thursday, August 13, during the third hour of TODAY, introducing millions of viewers across the country to one of Chicago’s most iconic condiments.

Founded by Chicago native Ron Sievers, Ronnie’s Giardiniera was created with a simple mission: bring authentic Chicago-style giardiniera to people who have never experienced it. After moving away from Chicago and discovering that the condiment was nearly impossible to find outside the Midwest, Sievers set out to recreate the bold, crunchy, flavorful giardiniera he grew up with.

Today, Ronnie’s Giardiniera is helping introduce a new generation of food lovers to the condiment that has long been a staple on Italian beef sandwiches, hot dogs, pizzas, burgers, eggs, tacos, and countless other dishes.

“Being featured on the TODAY Show is an incredible milestone for our company,” said Ron Sievers, founder of Ronnie’s Giardiniera. “Our goal has always been to share a piece of Chicago food culture with the rest of the country. National Sandwich Month is the perfect opportunity to show America why giardiniera belongs on every sandwich.”

The appearance comes as Ronnie’s Giardiniera continues expanding distribution throughout the western United States while introducing consumers to a condiment that has remained one of Chicago’s best-kept culinary secrets.

Viewers are encouraged to tune in on Thursday, August 13, during the third hour of NBC’s TODAY Show to catch Ronnie’s Giardiniera’s national television debut.

About Ronnie’s Giardiniera®

Ronnie’s Giardiniera® (jar-din-air-uh) is a small-batch, Chicago-style Italian condiment with a satisfying kick that transforms any dish into a culinary adventure. It’s made of fresh cut, never frozen, non-GMO peppers, vegetables and spices in extra virgin olive oil. Giardiniera, originally from Italy, means “from the garden” and we call it The Missing Condiment®… Whether layered on sandwiches, added to eggs, topped onto cheeseburgers, mixed into hummus, garnished onto German sausages and hot dogs, or spread on a pizza, Ronnie’s Giardiniera® will elevate all of your meals. Ronnie’s Giardiniera® is The Missing Condiment® — use it on anything!

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