Startup CPG Newswire:
Olizzi x Erewhon: The Ultimate “Liquid Gold” Cafe Collaboration Hits the Hot Bar

PRESS RELEASE — NEWS PROVIDED BY Ece Er Aydin for Olizzi Olive Oils

LOS ANGELES, CA (APRIL 2026) – Olizzi, the award-winning Turkish olive oil brand, is taking its collab with Erewhon to a new, experiential level. Starting this month, Olizzi is moving beyond the grocery aisles and straight into the hands of L.A.’s most health-conscious foodies through an exclusive Cafe Collaboration.

While Olizzi’s Premium Organic and Baby Organic bottles are already staples on Erewhon’s curated shelves, this new collaboration introduces Olizzi’s Single-Use Olive Oil Packets as the perfect pairing for Erewhon’s iconic Hot Bar combos.

The End of Culinary Compromise For the busy professional, the athlete, or the wellness enthusiast, eating on the go usually means compromising on the quality of fats. Olizzi is here to change that narrative.

“You shouldn’t have to compromise the quality of your olive oil just because you’re eating outside,” says Ece Er Aydın, Founder of Olizzi. “We’ve designed our single-use packets to ensure that whether you’re at a park, in the office, or grabbing a combo at Erewhon’s Hot Bar, you have access to the highest-grade, 429 mg/kg polyphenol count Turkish olive oil in a portable, mess-free format.”

The “Morning Lemon Shot” Essential The collaboration also taps into the viral “Morning Shot” wellness trend. Influencers like @np_miranda have been spotlighting Olizzi as the star of their morning rituals, mixing it with lemon for a potent anti-inflammatory start to the day. Olizzi’s single-use packets fit perfectly into this lifestyle, offering a pre-measured, high-polyphenol dose of wellness that requires zero cleanup and zero oxidation.

Product Powerhouse: Olizzi isn’t just about convenience; it’s about raw nutritional power. The Olizzi Premium oil featured in the collaboration boasts a staggering 429 mg/kg polyphenol count, providing a rich source of antioxidants that support heart health, brain function, and skin glow.

Collaboration Highlights:
Hot Bar Pairing: Customers grabbing a combo at the Erewhon Hot Bar this month will receive an Olizzi single-use packet to drizzle fresh over their meal.

On-the-Go Wellness: Designed for the modern L.A. lifestyle—travel-friendly, oxygen-protected, and always fresh.
Award-Winning Heritage: Each packet contains the same gold-medal-winning oil that has put Turkish heritage on the map.

About Olizzi

Founded in 2018, Olizzi bridges the gap between ancient Turkish agricultural wisdom and the modern U.S. wellness market. From an MBA project at Pepperdine to the shelves of Erewhon and the TJX Group, Olizzi is redefining olive oil as both a functional superfood and a luxury lifestyle essential.
For more information about Olizzi, visit www.olizzi.com or follow the journey on Instagram @OlizziFoods.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.