Startup CPG Newswire:
DIME Launches Scallion Ranch and Lands on Shelves at Two Iconic Bay Area Grocers

PRESS RELEASE — NEWS PROVIDED BY Jenn Ko for DIME

SAN FRANCISCO, CA (JULY 2026) – DIME, the AAPI woman-owned everyday MSG seasoning brand, has launched its newest flavor: Scallion Ranch. The flavor is now available across all channels including direct-to-consumer at dimemsg.com, Amazon, and wholesale via Faire.

Scallion Ranch is a fresh, herby take on America’s favorite flavor, blending bright scallion, savory umami, a hint of garlic, and just enough sweetness to keep you coming back for more. Like all DIME seasonings, it is built around MSG as the hero ingredient, making it easy to add bold, instant umami to any meal or snack. Sprinkle it on pizza, toss it on popcorn, mix it into sour cream for a dip, or use it as a rub on grilled chicken.

“Ranch is one of the most beloved flavors in America, so it felt like the perfect opportunity to expand our reach,” said Jenn, co-founder of DIME. “Scallion Ranch brings that familiar comfort with a fresh, umami-forward twist that we think is going to become a fast favorite.”

The launch of Scallion Ranch expands DIME’s growing lineup, which includes The OG, Korean Chili, and the seasonal Yuzu Lemon Pepper. Each blend is designed to be an everyday alternative to traditional seasonings, with MSG front and center rather than hidden or avoided.

Since launching in March 2025, DIME has won the Startup CPG Shelfie Award for best seasonings and oils and has been recognized as a finalist in the Naturally NorCal pitch competition. The brand recently expanded its Bay Area retail footprint with placement at all four Luke’s Local locations in San Francisco and Berkeley Bowl, furthering its mission to correct decades of culturally biased misinformation around MSG.

Scallion Ranch is available now online at dimemsg.com and Amazon, through Faire for wholesale, and at select Bay Area retailers including Luke’s Local and Berkeley Bowl. For more information, visit dimemsg.com and follow @dime.msg on Instagram and TikTok.

For inquiries, reach out to hello@dimemsg.com.

About DIME

DIME is a bold, AAPI woman-owned seasoning brand on a mission to redefine MSG and celebrate Asian flavors. Founded in 2025, DIME offers everyday MSG seasoning blends that add instant umami to any dish. With premium ingredients and a fresh approach to flavor, DIME exists to remove the stigma around MSG and rewrite its narrative. Learn more at dimemsg.com.

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