Startup CPG Newswire:
Microjoy Lands in 330 Sprouts Farmers Market Locations Nationwide Through Forager Finds Program
PRESS RELEASE — NEWS PROVIDED BY Carrie Solomon for Microjoy
PORTLAND, OR (APRIL 2026) — Microjoy, the Oregon-based functional mushroom and botanical wellness brand announced its official launch across 330 Sprouts Farmers Market locations nationwide as part of the retailer’s coveted Forager Finds program. The placement marks a significant milestone for the brand’s mission to make functional mushrooms an everyday ritual, available to more wellness-curious consumers than ever before.
Sprouts’ Forager Finds program is designed to spotlight emerging, innovative brands that push the boundaries of natural and functional wellness. Being selected is a meaningful recognition of Microjoy’s commitment to quality, transparency, and a category – functional mushrooms – that is rapidly becoming a staple in everyday health routines.
“We started Microjoy because we believed functional mushrooms could genuinely change how people improve their mental and physical wellbeing day to day, and we were committed to doing it right, from the mushrooms to the manufacturing.
Seeing Microjoy on Sprouts shelves in 330 stores across the country is proof that everyday joy can scale.” — Carrie Solomon, Co-Founder, Microjoy
Microjoy products are formulated with premium organic functional mushroom fruiting body extracts, adaptogens and botanicals, designed to be fast acting and effective. Manufactured in-house at the brand’s Oregon facility, and woman-owned and led, the brand is focused not only on customer wellbeing, but also on supporting the local workforce and sustainability through PCR packaging and a nearly zero-waste production process.
The brand’s lineup available at Sprouts includes all four SKUs of gummies: Elevate, Motivate, Concentrate and Hibernate, in two size offerings. Whether it’s supporting stress resilience, sleep, mood or sustained energy, each Microjoy product is crafted to help customers lift the fog and find their joy, one small ritual at a time.
Microjoy is available at Sprouts Farmers Market locations across approximately 25 states. Consumers can also shop the full product line at microjoyful.com and on Amazon.
About Microjoy
Microjoy is a celebration of small gratitudes, helping cultivate the practice of everyday joy. The brand’s approach to wellness is based on a philosophy of plant-based, great tasting remedies that work quickly and effectively. Each of their handcrafted functional formulas are created to address a specific challenge with mental health and wellness at the core. Sourced from the best suppliers and tested for quality, Microjoy exists to help unveil a more calm, well-rested, resilient version of yourself.
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