Startup CPG Newswire:
Write-Off Launches Premium Ready-to-Drink Martini Brand

PRESS RELEASE — NEWS PROVIDED BY Lauren Duffy for Write-Off

CHARLESTON, SC (JULY 2026) — Founded by Lauren Duffy and Josh Reda, Write-Off takes its name from the iconic “three-martini lunch,” a longstanding symbol of business entertaining and cocktail culture. Inspired by that tradition, the brand reimagines the classic martini in a premium ready-to-drink format.

The initial lineup includes Lychee Martini, Apple Martini, and Espresso Martini. Each 12-ounce, non-carbonated cocktail is crafted with natural flavors, real cane sugar, and 8% ABV, delivering the taste and experience of a premium martini in a convenient format.

Write-Off was created to fill a gap in the ready-to-drink category. While martinis continue to experience renewed popularity, the RTD category has offered few options dedicated exclusively to specialty martinis. Designed for premium hospitality, nightlife, travel, and entertainment, Write-Off is built for occasions where preparing a handcrafted martini is not practical.

Write-Off is distributed in South Carolina through Morales Beverage Group. Additional market expansion is planned following the South Carolina launch.

About Write-Off

Write-Off is a premium ready-to-drink martini brand founded in Charleston, South Carolina. Inspired by the iconic three-martini lunch, the brand creates premium canned martinis for the places that should serve a great martini but don’t. Each vodka-based, non-carbonated cocktail is crafted with natural flavors, real cane sugar, and 8% ABV. The debut lineup includes Lychee Martini, Apple Martini, and Espresso Martini, delivering a premium martini experience in a convenient format for hospitality, nightlife, travel, entertainment, and beyond.

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