Startup CPG Newswire:
M∗STARD Brings Old-World Stone Grinding to a New Generation of Dijon Flavors

PRESS RELEASE — NEWS PROVIDED BY Christopher D’Amico for M*STARD

ELLENVILLE, NY (JULY 2026) — M∗STARD, a New Age American Mustard brand, today announced the launch of its debut line of cold stone ground dijon mustards, available now.

Founded by husband-and-wife team Christopher and Alyssa D’Amico, M∗STARD uses old-world cold stone grinding techniques to unlock mustard seeds’ full personality — on-the-nose heat with a little attitude. The result is a texture so buttery it glides, followed by a snappy, never-bitter bite that lingers in exactly the right way.

The debut collection includes four flavors: Classic Dijon, the one that started it all; Earth Butter Dijon, pickled-turnip and forest-kissed; Lemon Pepper Dijon, sunny zing with peppery punch; and Spicy Carrot Dijon, sweet heat that’s balanced and bright.

“We’re thrilled to bring a little revolution to the mustard aisle,” said Christopher and Alyssa D’Amico, co-founders of M∗STARD. “As mustard enthusiasts, we wanted recipes that honor centuries-old stone grinding traditions, paired with flavors no one had tried before. When no one else would manufacture it our way, we built the entire process ourselves — and that’s where we shine. This is just the beginning.”

Every jar of M∗STARD is manufactured in-house in Ellenville, New York — born from the founders’ belief that a mustard isn’t just a condiment, but the star of the show.

About M∗STARD

M∗STARD is a New Age American Mustard brand offering a modern twist on classic dijon. Using proprietary old-world cold stone grinding techniques, M∗STARD unlocks the full personality of mustard seeds for a buttery texture and a snappy, never-bitter bite. Manufactured in the Hudson Valley and co-founded by husband-and-wife mustard enthusiasts Christopher and Alyssa D’Amico, M∗STARD is made with attitude and crafted to be the center of attention. Web: www.mstard.com . Insta: @mstard_mustard

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