Startup CPG Newswire:
Austin-Based CRIA Launches Four-Ingredient Scalp Spray for Women Over 40

PRESS RELEASE — NEWS PROVIDED BY Shubhra Sharma for Cria

AUSTIN, TX (JULY 2026) — Cria, a hair and scalp care brand based in Austin, Texas, has launched its Booster-Spray, a topical spray formulated for women over 40 experiencing hair thinning and scalp irritation associated with menopause.
The product is made with four ingredients: sesame seed oil, lavender oil, jaborandi (an herb native to the Amazon rainforest), and organic plant-based alcohol. According to the company, the ingredients are organically grown by U.S.-based farmers, and the formula does not contain synthetic additives. The product is vegan, gluten-free, and cruelty-free.

Cria states the formula was developed over 25 years by the founder’s parents, a biochemist and a homeopathic physician, before being brought to market. The Booster-Spray is designed to be applied directly to the scalp up to three times per week and rinsed off with the brand’s CriaPure shampoo and conditioner line.

“We built this product around the idea that fewer, cleaner ingredients can still deliver results for women navigating hormonal changes,” said [Name], [Title] of Cria. “This launch reflects years of refining a formula that was originally developed within our own family.”

The Booster-Spray is available now through Cria’s website and select salon and spa partners.

About Cria

Cria is an Austin, Texas-based hair and scalp care brand offering products formulated for women 40 and older experiencing hair thinning, scalp irritation, and other changes associated with menopause. Its flagship product, Cria Hair and Scalp Booster, contains four ingredients: sesame seed oil, lavender oil, jaborandi, and organic ethanol. According to the company, the formula was developed over 25 years by the founder’s parents, a biochemist and a homeopathic physician. The line has since expanded to include CRIAPure shampoo and conditioner. Cria’s products are vegan, gluten-free, cruelty-free, and free of synthetic ingredients. Learn more at criahair.com.

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