Startup CPG Newswire:
Sababa Foods’s Saturday Sauce Expands Across the Northeast; Debuts at Supermarkets Including Union Market and DeCicco & Sons
PRESS RELEASE — NEWS PROVIDED BY Amy Dell for Sababa Foods
JULY 2026 (NEW YORK, NY) – Saturday Sauce—a Middle Eastern twist on the classic Italian Sunday sauce—from Sababa Foods is launching on shelves at multiple east coast supermarkets including DeCicco & Sons, Union Market and Fairway Market. Available in 16 oz jars in both Mild and Slightly Spicy varieties, the sauce served as the foundation of the rich flavors and culinary traditions that shaped founder Amy Dell’s childhood.
“These sauces are the foundation of countless meals I grew up enjoying—from slow-cooked dishes to simple, flavorful meals – that I now cook for my own family,” says Dell. “Knowing that customers will be able to take my sauces home, especially from stores so committed to the quality of the products they sell, and use them to create delicious meals is truly rewarding. I can’t wait to hear what everyone makes with our sauce.”
“We’re thrilled to introduce Saturday Sauce to our shelves,” shared Owner/Partner Joe DeCicco Jr. “At DeCicco & Sons, we are deeply committed to sourcing specialty products crafted with exceptional ingredients, because we know that’s exactly what our customers value. This is a standout product that will bring both flavor and excitement to our aisles.”
Sababa Foods is dedicated to crafting high-quality products that deliver authentic flavors while prioritizing clean, wholesome ingredients. Designed for today’s busy home cooks and food enthusiasts, this versatile product elevates any meal with minimal effort—redefining convenience in the kitchen. Whether used as a sauce, dip, condiment, accompaniment, or marinade, it effortlessly enhances meats, vegetables, and grains, unlocking endless possibilities for delicious, flavorful dishes.
For more information about future in-store sampling and other events, please visit Instagram.com/sababa_foods or www.sababa-foods.com.
Media Contact: contact@sababa-foods.com
About Sababa Foods
Sababa Foods is dedicated to crafting high-quality products that deliver authentic flavors while prioritizing clean, wholesome ingredients. Designed for today’s busy home cooks and food enthusiasts, this versatile product elevates any meal with minimal effort—redefining convenience in the kitchen. Whether used as a sauce, dip, condiment, accompaniment, or marinade, it effortlessly enhances meats, vegetables, and grains, unlocking endless possibilities for delicious, flavorful dishes.
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