Startup CPG Newswire:
The Matzo Project Goes Gluten-Free and Passover-Full with Four New Kosher-for-passover,Year-Round Favorites

PRESS RELEASE — NEWS PROVIDED BY Crystal Bennett for The Matzo Project

BROOKLYN, NY (JULY 2025) – The Matzo Project—the brand that took matzo from cardboard to craveable—is launching four new gluten-free, Kosher for Passover products: three baking mixes and a Matzo Ball Soup Kit. Even Grandma admits they’re pretty impressive.

Here’s what’s new:

Anytime Pancake Mix
Light, golden, and perfectly stackable. This gluten-free batter makes delicate, almost crepe-like pancakes, crisp waffles, and even crunchy-crusted donuts.

Just Because Brownie Mix
Deeply chocolatey and the star of your next potluck. These gluten-free brownies bake up moist with that perfect crinkly top—no excuse needed.

Who Needs a Reason? Golden Cake Mix
This soft, velvety, gluten-free cake makes every day feel like a holiday. Frost it, sprinkle it, or just grab a fork.

GF Matzo Ball Soup Kit
The Matzo Project’s beloved vegan broth—now with fluffy, gluten-free matzo balls. Kosher for Passover and year-round comforting.

The best part? You’d never know they’re gluten-free. No sandy textures, no weird aftertaste—just foolproof mixes that feel homemade and make everyone at the table happy.

Like all Matzo Project products, these are nut-free, dairy-free, and vegan—now catering to the gluten-free and K for P crowd without compromise.

“This is a modern update we think even the most traditional grandma will appreciate,” said Kevin Rodriguez, Co-Founder of The Matzo Project. “We’ve always believed that Passover-friendly and Jewish-inspired foods deserve better than the over-processed options we’ve all been stuck with. This launch isn’t just about making something gluten-free and Kosher for Passover—it’s about making food people actually want to eat, all year long.”

The new products debuted at the KeHE Holiday Show in Chicago and the Summer Fancy Food Show in New York City. Retail and online rollout begins August 2025 across the U.S. and Canada—in kosher, gluten-free, deli, and baking sets, at specialty retailers, and online at matzoproject.com.

About The Matzo Project

The Matzo Project makes modern, surprisingly delicious Jewish-inspired snacks and pantry staples – including Matzo Flats, Chips, Matzo Ball Mix and Soup Kits.

Our products are kosher, vegan, nut-free, dairy-free, and come in shelfie-worthy packaging featuring a grandma who doles out guilt like it’s her full-time job (and jokes on every box).

Our matzo is sturdy enough for serious dipping, tasty enough to snack on straight from the bag, and versatile enough for toasts, boards, cutlets, and soups.

We’re the matzo ball behind the soup at Zingerman’s, Carnegie Deli, and Bubby’s—and you’ll find us on shelf at Whole Foods and some of the snazziest independents around.

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