Startup CPG Newswire:
Fortune Favors Launches 3 New SKUs with Publix

PRESS RELEASE — NEWS PROVIDED BY Sam McDaniel for Fortune Favors

MADISON, WI (JULY 2025) – Fortune Favors has launched three 3.25oz pecan varieties in all 1,400+ Publix supermarkets across the southeastern United States: Classic Candied Pecans, Spicy Chili-spiked Candied Pecans, and Everything Seasoned Candied Pecans. The products are featured as part of Publix’s third quarter “Take a Ticket” promotion.

Company Expansion Continues

The launch represents continued expansion for the Madison-based company. Fortune Favors has grown from producing 3,000 pounds of pecans in 2018 to over 100,000 pounds in 2023, with a goal of producing 1 million pounds by 2027. The company is now available in more than 700 retail locations nationwide. The Everything Seasoned variety has become one of the fastest-growing SKUs in the premium nut category nationally.

“We’re partnering with Publix, a retailer that focuses on customer service and quality,” said Sam McDaniel, CEO of Fortune Favors. “Their approach to customer experience aligns with our mission to create moments of connection through food.”

Product Details

The Publix launch includes three varieties:

– Classic Candied Pecans: Made with four ingredients and 7% sugar by weight
– Spicy Chili-spiked Candied Pecans: Features chili spicing with balanced heat
– Everything Seasoned Candied Pecans: Contains herbs and spices for a savory profile

Product Specifications

All Fortune Favors varieties are vegan, gluten-free, non-GMO, and plant-based, containing protein, fiber, vitamins, and minerals. The company’s cooking process produces candied pecans with less sugar than traditional varieties, which can contain up to 50% sugar by weight.

Retail Partnership

The collaboration with Publix is part of Fortune Favors’ strategy to work with retailers focused on customer experience and community presence. Publix customers can access the products through the Take a Ticket promotion during the third quarter.

About Fortune Favors

Founded in 2018 by Eric Rupert and Jess Benish, Fortune Favors produces candied pecans using a proprietary cooking process developed over Rupert’s 40+ year culinary career. The company operates from Madison, Wisconsin, and distributes products nationwide through retail locations and direct sales.

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