Startup CPG Newswire:
Spade Soda Launches 4 Packs

PRESS RELEASE — NEWS PROVIDED BY Caiden Segura for Spade

SAN DIEGO, CA (2026) — Spade, the rapidly growing better-for-you soda brand, has officially launched its new 4-pack offerings in H-E-B and Total Wine brick-and-mortar locations across Texas and surrounding states. The expansion marks another major step for the brand as it continues to grow its presence across grocery, convenience, and specialty retail channels.

Founded in 2023, Spade was created to offer consumers a cleaner, more modern soda option without sacrificing flavor. Made with just six all-natural ingredients, zero sugar, and added electrolytes, Spade has quickly gained traction among consumers looking for a simple, better-for-you alternative to traditional soda.

The launch of the new 4-pack format gives shoppers a more convenient way to purchase and enjoy Spade at home while increasing visibility for the brand in one of its fastest-growing regions. H-E-B’s strong connection with Texas consumers and Total Wine’s expanding non-alcoholic beverage selection make both retailers a natural fit for Spade’s continued growth.

The rollout follows another major milestone for the brand earlier this year, when Spade expanded further into the conventional channel with its Walmart launch across California in January. Together, these retail expansions continue to strengthen Spade’s growing national footprint and position within the better-for-you soda category.

“Texas has been an incredibly important market for Spade,” the company shared. “Expanding into H-E-B and Total Wine with our 4-packs allows us to reach even more consumers who are looking for full-flavor soda without the sugar or artificial ingredients.”

Since launch, Spade has continued to expand across natural, conventional, convenience, and e-commerce channels, building momentum with consumers seeking healthier beverage options that still feel fun and approachable. The brand’s sleek slim-can packaging, clean ingredient deck, and versatile positioning have helped it stand out in the rapidly growing better-for-you soda category.

Spade 4-packs are now available in participating H-E-B and Total Wine stores throughout Texas and neighboring markets.

About Spade

Spade offers a line of 0 sugar, 0 calorie sodas crafted with all-natural Non-GMO project verified ingredients including, two electrolytes. Our cans are 100% recyclable and each purchase funds the collection of ocean-bound plastic across the globe. By redefining the soda experience with health-conscious attributes and eco-friendly packaging, Spade captures the essence of a new era in beverages. This brand is not just a refreshment; it’s a lifestyle choice that speaks to the evolving preferences of the next generation, reflecting their desire for quality, sustainability, and a holistic approach to well-being.

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