Startup CPG Newswire:
Oval Coffee Roasters Expands West Coast Distribution Through Partnership with Whisha Specialty Coffee Distributors

PRESS RELEASE — NEWS PROVIDED BY Andrew Itzkowitz for Oval Coffee Roasters

NEW YORK, NY (MAY 2026) — Oval Coffee Roasters has entered a distribution partnership with Whisha Coffee Distributors, beginning with Northern California and Southern California distribution operations and supporting future expansion into additional markets.

Whisha Coffee Distributors is a specialty coffee-focused Direct Store Delivery (DSD) distributor servicing grocery and specialty retail accounts across multiple U.S. regions. The company provides merchandising, inventory management, and category support for craft coffee brands.

The partnership expands Oval Coffee Roasters’ retail distribution presence on the West Coast and adds a coffee-focused distribution layer alongside the company’s existing retail infrastructure.

Whisha currently services grocery retailers including Whole Foods Market, Sprouts Farmers Market, Safeway, Gelson’s, Nugget Markets, Erewhon, Raley’s, H-E-B, and Target, among others.

Oval Coffee Roasters produces light and light-to-medium roast specialty coffees roasted in New York City, including:
• Bowling Green — Women-Grown Coffee
• The Natural — Natural Process Coffee
• Riverside — Half Caff Coffee

The company also offers Pour Over Single Serve coffee formats developed for grocery and specialty retail merchandising.

“Whisha’s specialization in coffee merchandising and retail execution aligns closely with how we approach long-term retail growth,” said Andrew Itzkowitz, Managing Director and Co-Founder of Oval Coffee Roasters. “Starting in Northern and Southern California creates an opportunity to continue building distribution depth in key markets.”

Retailers interested in carrying Oval Coffee Roasters can contact Whisha Coffee Distributors directly or reach Oval Coffee Roasters at www.oval.nyc.

About Oval Coffee Roasters

Oval Coffee Roasters is a New York City-based specialty coffee company focused on approachable light and light-to-medium roast coffees. Roasted in The Bronx, the company’s portfolio includes Women-Grown, Natural Process, and Half Caff coffees alongside Pour Over Single Serve formats developed for grocery and specialty retail. Founded by Andrew Itzkowitz and Christopher Alspach, Oval Coffee Roasters distributes through retail and distribution partners across multiple U.S. markets.

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