Startup CPG Newswire:
Secret Salad Expands Distribution with Bozzuto’s, Showcasing Four-Ingredient Frozen Pancakes at Mohegan Sun Food Show
PRESS RELEASE — NEWS PROVIDED BY Ani Widham for Secret Salad

UNCASVILLE, CT (2025) – Secret Salad, a health-focused food brand committed to using only recognizable ingredients, announces its partnership with Bozzuto’s as a distributor. As part of this collaboration, Secret Salad’s flagship product, Four-Ingredient Frozen Pancakes, will be available through Bozzuto’s and featured as a new product at the Bozzuto’s Food Show at Mohegan Sun on March 4 and 5.
Secret Salad is dedicated to providing nutritious, ready-to-eat meals without processed ingredients, chemical preservatives, or added sugar. The Four-Ingredient Frozen Pancakes offer a simple, organic alternative to leading brands, which often contain more than 20 ingredients and up to 11 grams of added sugar. Made with just four organic ingredients, the pancakes are gluten-free and include hidden vegetables, aligning with the growing demand for better-for-you grocery options.
The brand has experienced success in local grocery stores across New York and Connecticut. Through its partnership with Bozzuto’s, Secret Salad aims to expand its reach, making clean-ingredient, nutritious, and convenient meal options more accessible to consumers.
“As a busy parent, I needed an easy way to provide my family with healthy meals, but I struggled to find grocery store options that didn’t contain added sugar or processed ingredients,” said Ani Widham, founder of Secret Salad. “Cooking from scratch isn’t always realistic, but that shouldn’t mean people have to sacrifice the quality and nutrition of their food. I created Secret Salad to offer healthful meals made with recognizable ingredients, and I’m excited to bring our pancakes to even more families through Bozzuto’s.”
About Secret Salad
Secret Salad is a woman-founded and owned health food brand established in Connecticut in 2023. The company is committed to using only recognizable ingredients, with hidden vegetables incorporated for added nutrition.
About Bozzuto’s
Bozzuto’s Inc. is a leading full-service wholesale distributor of food and household products, serving retailers in New England, New York, New Jersey, and Pennsylvania.
Media Contact
Ani Widham
Email: ani@secretsaladco.com
Website: www.secretsaladco.com
About Secret Salad
Secret Salad is a woman-founded and owned health food brand established in Connecticut in 2023. The company is committed to using only recognizable ingredients, with hidden vegetables incorporated for added nutrition.
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