Startup CPG Newswire:
Pezzy Pets Launches Nutrient-Rich, Eco-Friendly Fish Maw Chews for Dogs

PRESS RELEASE — NEWS PROVIDED BY Mike Mitchell for Pezzy Pets

SAN FRANCISCO, CA (January, 2025) – Pezzy Pets is excited to announce the launch of its newest product: Popo’s Fish Maw Chews for dogs. Made from 100% wild-caught invasive silver carp, these single-ingredient chews are packed with collagen, protein, and essential nutrients to support dogs’ joint, skin, and coat health—while helping to restore aquatic ecosystems.

Unlike traditional pet chews, Pezzy’s fish maw chews are naturally high in collagen, promoting mobility and skin hydration, and are free from artificial additives, antibiotics, and fillers. Sourced from invasive silver carp, this unique product directly supports small-scale fishers in the Midwest by providing a market for species that threaten local waterways.

“Every chew is not just a healthy treat for dogs—it’s a step towards restoring balance in aquatic ecosystems,” said Mike Mitchell, CEO at Pezzy Pets. “We’re giving pet owners a way to care for their dogs while making an environmental impact.”

Pezzy Pets’ fish maw chews are now available online and select pet retailers along the West Coast.

About Pezzy Pets

Pezzy Pets collaborates across the US, Mexico and Caribbean to create sustainable, single-ingredient pet treats from invasive fish species, supporting small-scale fishers while promoting ocean health. Learn more at pezzypets.com

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