Startup CPG Newswire:
Organic Hydration Brand GOODONYA® Welcomes New Leadership Suite

PRESS RELEASE — NEWS PROVIDED BY Alex Neel for GOODONYA Organic Hydration

MINNEAPOLIS, MN (2024) – After two decades of serving her local Encinitas community and sharing GOODONYA Organic Hydration® with the world, former Olympian and Founder of GOODONYA, Kris Buchanan, is handing over the reins of the six-ingredient hydration brand to seasoned brand executive, Matthew Jung, as Managing Partner and CEO.

When Kris started GOODONYA®, she had one simple mission: to help the people around her feel good. After retiring as an Olympic field hockey competitor, Kris experienced health concerns that drove her to become a Certified Holistic Nutritionist, where she was able to pinpoint her stressors to excess sugar and artificial foods (largely sports drinks she consumed as an Olympian). She opened GOODONYA® Organic Eatery in 2001, and after getting to know the families she was serving, it was evident that athletes aren’t the only ones who need a clean hydration solution; everyone does.

So, Kris did what she does best – she searched for a solution. After tweaking and perfecting the recipe in the Eatery, GOODONYA® Organic Hydration® was crafted to perfection and launched online for the world to sip on. Since then, over 1,000,000 glasses have been sold, and the product has converted consumers in every corner of the nation into hydration fans.

Joining the GOODONYA® family with more than 15 years of brand leadership experience, Jung’s career is marked by innovation, growth, and excitement around any project he’s worked on. Alongside Jung, we’re thrilled to welcome Bill Kelly, a Partner and CFO/COO, and Nicole Gardner as Partner and CMO. Buchanan will remain an integral piece as a Partner and Founder of Organic Hydration®, and she’s excited to continue serving Encinitas at GOODONYA® Organic Eatery.

About GOODONYA Organic Hydration®

GOODONYA Organic Hydration® is a six-ingredient electrolyte powder that tastes like light, refreshing lemonade. One of the first Certified Organic hydration solutions, Organic Hydration contains just 1g of sugar and no fillers or artificial/processed flavorings of any kind, making it a suitable option for the entire family. Organic Hydration is a great way to drink more water daily, and it has an approachable level of electrolytes that’s suitable for many, including kids over two, pregnant & breastfeeding individuals, seniors, and those seeking to feel hydrated on the daily.

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