Startup CPG Newswire:
Sticky Fingers Sweets & Eats is now Baked by Sticky

PRESS RELEASE — NEWS PROVIDED BY Aviva Goldfarb for Baked by Sticky

WASHINGTON, DC (October 23, 2024): Sticky Fingers Sweets & Eats is Now “Baked by Sticky”

New Name, Fresh Look, Reflects Rapid Wholesale Growth and Expansion
for Vegan Bakery as it Turns 25. After 25 years of continued growth, Sticky Fingers Sweets & Eats, a national vegan sweets brand based in Washington, DC, is evolving. Now Baked by Sticky™, the new name for the online and packaging division reflects its rapid wholesale growth and commitment to satisfying evolving consumer demands.

Baked by Sticky’s transparent packaging gives customers a clear view of the plant-based treats lining shelves at their favorite grocery stores. This shift highlights the brand’s increasing focus on wholesale distribution as it expands throughout the Mid-Atlantic and beyond.

Earlier this year, the company upgraded to a state-of-the-art manufacturing facility in Washington DC, with cutting-edge automated technology. The new facility enhances production efficiency, enabling Baked by Sticky to meet rising demand while maintaining complete control over manufacturing and packaging.

Now available in over 400 stores, including Whole Foods, MOM’s Organic Market, Yes! Organic Market, Streets Market, Marriott, Hilton, and Purple Carrot, Baked by Sticky continues to expand its footprint in the region and across the country.

Baked by Sticky will celebrate the new name and look with a cookie giveaway on World Vegan Day, Friday, November 1st, at its flagship location in Washington, DC, 314 Carroll St., NW, from 12 – 7.

Baked by Sticky founder and president Doron Petersan is a two-time Cupcake Wars champion, and author of Sticky Fingers Vegan Sweets: 100 Super-Secret Vegan Recipes.

“There are so few options that cater to conscious consumers who want egg, dairy, sesame, and peanut-free products without sacrificing taste,” Petersan said. “Our customers value transparency—not just in ingredients, but in packaging—because they love to see just what they’re getting before taking a bite.”

With 19 product SKUs, Baked by Sticky offers a wide range of ready-to-eat favorites like Sweet & Salty Cookies, Oatmeal Creme Sandwiches, and Fudgetastic Brownies, plus cake and cupcake mixes, and gluten-free options.

About Baked by Sticky

Baked by Sticky, led by award-winning vegan pastry chef and two-time Cupcake Wars champion, Doron Petersan, is your destination for plant-based sweets. From Bake-It-Yourself and Decorate-It-Yourself kits to ready-to-eat cookies, brownies, and cupcakes, Baked by Sticky has something for every occasion. Its treats are available for nationwide shipping, in hundreds of stores across the country, and for local delivery from its retail location in Washington, DC.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.