Startup CPG Newswire:
Mugsy Bakes Launches Gluten and Dairy Free Single-Serve Desserts

PRESS RELEASE — NEWS PROVIDED BY Nina Dvorak Lawless for Mugsy Bakes

Cleveland, OH – November 2024 – Mugsy Bakes, a women-owned food brand co-founded by occupational therapist Nina Dvorak Lawless and speech therapist Devon Climer, has launched its line of single-serve desserts that just happen to be free from dairy and gluten (but you wouldn’t know unless they told you). The initial product lineup includes three flavors: Lemon Vanilla, Chocolate Lava, and the seasonal Chocolate Peppermint. These mixes are designed for convenience, requiring only an egg, milk and/or oil, and a microwave to create a fresh, indulgent treat in under two minutes.

The Mugsy Bakes line is crafted with high-quality, trusted ingredients and meets the growing demand for better-for-you dessert options without catering to diet fads. By offering single-serve mixes, Mugsy Bakes provides portion-controlled, no-waste solutions for individuals seeking indulgent treats without committing to baking a full batch. While the desserts meet gluten-free and dairy-free dietary needs, Mugsy Bakes prioritizes exceptional taste, letting the quality speak for itself. The mixes are vegan by nature and can be made entirely vegan by substituting the egg with a plant-based alternative.

Since its inception, Mugsy Bakes has focused on building its brand through pop-up events, local independent retailers, and national independent retailers via Faire. With plans to expand distribution in 2025, the company is committed to creating accessible dessert options that don’t compromise on quality or convenience.

In addition to its product launch, Mugsy Bakes has partnered with Case Western Reserve University’s Fowler Center for Business as an Agent of World Benefit to measure its carbon footprint and pursue certifications such as non-GMO, Kosher, Gluten-Free, and B-Corp. This partnership underscores the company’s dedication to sustainability and responsible business practices.

For more information on Mugsy Bakes products and upcoming events, visit mugsybakes.com and follow @mugsybakes on social media.

About Mugsy Bakes

Mugsy Bakes is a women-owned CPG brand based in Cleveland, OH, specializing in indulgent and convenient single-serve gluten-free and dairy-free dessert mixes. Founded by moms and healthcare professionals Nina Dvorak Lawless and Devon Climer, Mugsy Bakes combines trusted ingredients with a mission to create better-for-you options. The brand strives to redefine the dessert experience and spark joy one mug at a time.

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