Startup CPG Newswire:
Once Upon a Coconut Expands into Select Whole Foods Market Locations Across the West and Midwest

PRESS RELEASE — NEWS PROVIDED BY Mick Olinik for Once Upon A Coconut

ORLANDO, FL (2024) – Once Upon a Coconut, a coconut water brand, has launched in nearly 200 Whole Foods Market stores across the West and Midwest. Shoppers in AZ, CA, CO, IA, IL, IN, KS, KY, MI, MN, MO, NM, NV, OH, OR, TX, UT, WA, WI, and WY can now find three flavors made with vegan, dairy-free, and non-GMO ingredients.

Flavors Available at Whole Foods Market
Pure: A classic coconut water sourced from young green coconuts. This beverage provides hydration with a clean and smooth taste, suitable for both post-workout recovery and daily refreshment.

Chocolate: A blend of coconut water and chocolate flavor with no added sugar, offering a lighter option for those who want a touch of sweetness without compromising hydration.

Watermelon: A combination of coconut water and watermelon juice, creating a balanced, hydrating drink with a hint of fruity sweetness.

“We’re pleased to partner with Whole Foods Market to bring our products to their customers,” said John Chiorando, CEO of Once Upon A Coconut. “Whole Foods’ focus on high-quality products aligns with our goal of providing beverages that are both enjoyable and health-conscious. This collaboration reflects shared values of sustainability and community wellness.”

Coconut water continues to grow in popularity as a hydration option, valued for its natural ingredients and lack of artificial sweeteners or preservatives. Once Upon A Coconut aims to offer consumers a beverage choice that complements a healthy lifestyle and environmentally mindful practices.

About Once Upon a Coconut

Once Upon a Coconut is a leading brand of coconut water dedicated to providing refreshing, natural hydration while making a positive impact on communities and supporting meaningful causes. Launched in 2020, the brand sources the finest young green coconuts from Vietnam and packages them in eco-friendly slim aluminum cans. As a mission-driven business, Once Upon a Coconut donates 10% of profits to nonprofits including the Down Syndrome Foundation of Florida and the National Alliance on Mental Illness. The brand is backed by notable investors including Shark Tank’s Daymond John, NFL star Rob Gronkowski, musician Zoltan Bathory, and Health & Wellness Board Members Gary Brecka & Ben Greenfield.

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