Startup CPG Newswire:
Mind Blown™ and PLNT Burger Team Up to Bring Back ‘The Happy Crabby’ Sandwich in Celebration of World Ocean Month

PRESS RELEASE — NEWS PROVIDED BY Erica Batterman for Mind Blown Plant Based Seafood Co.

GWYNN’S ISLAND, VA. (JUNE 2025) – Mind Blown™, the award-winning plant-based seafood brand, is thrilled to announce the return of the beloved Happy Crabby Sandwich in partnership with fast-casual favorite PLNT Burger. Back by popular demand, this limited-time-only (LTO) item will be available June 8 through September 1, launching on World Oceans Day and marking the start of World Ocean Month.

Following two years of success and high customer demand, the Happy Crabby Sandwich returns to all PLNT Burger locations across New York, Boston, Philadelphia, D.C., Maryland, and Virginia. It features Mind Blown’s Maryland-style Plant Based Crab Cake—celebrated for its authentic taste, flaky texture, and 11g of plant-based protein—making it a craveable, ocean-friendly alternative to traditional seafood.

“We’re beyond excited to bring back The Happy Crabby for a third year in a row,” said Monica Talbert, CEO and Co-Founder of Mind Blown™. “What started as a seasonal special has become a true celebration of flavor, sustainability, and partnership.”

Crafted to satisfy that classic summertime seafood craving without the environmental toll, the sandwich includes a seasoned Mind Blown™ Crab Cake, green leaf lettuce, tomato, pickles, and house-made tartar sauce, all served on a toasted bun.

The partnership also highlights both brands’ commitment to sustainability. Mind Blown™ donates 1% of profits to the Coral Restoration Foundation, so every Happy Crabby purchase supports ocean conservation.

“The Happy Crabby is back, baby!” said Spike Mendelsohn, Co-Founder and Culinary Director of PLNT Burger. “This crispy, tangy bite of summer is everything—fun, planet-friendly, and totally crave-able.”

About Mind Blown™

Mind Blown™ is an all-female, family-owned company leveraging more than 20 years of experience in creating award-winning plant based seafood products. Mind Blown™ was named Top 300 Impact Companies in the World by Real Leaders in 2023, and their Mind Blown™ Crab Cakes earned a Vegan Choice Award. One percent of Mind Blown™ profits goes towards the Coral Restoration Foundation to support its mission of restoring and conserving coral reefs around the world.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.