Startup CPG Newswire:
My Better Batch’s Premium Homemade-tasting Cookie Mixes Now Available on Thrive Market

PRESS RELEASE — NEWS PROVIDED BY Lindsay Hancock for My Better Batch

KERNERSVILLE, NC (JUNE 2025) — My Better Batch, a premium cookie mix brand delivering homemade taste in just three simple steps, is excited to announce its newest retail expansion into Thrive Market, the go-to online retailer for busy, health-conscious shoppers.

Launched in April 2024, My Better Batch was created to offer a better baking solution—one that saves time, skips the mess, and still delivers that homemade flavor. With its clean-label ingredients and gourmet taste, the brand has quickly built momentum among households craving a more convenient, high-quality option.

Founded by Lindsay Hancock, a former KIND Snacks executive and single mom of two, My Better Batch was inspired by her own need for a shortcut that didn’t compromise on taste or ingredients. “As a working mom on 120 flights a year, I needed something quick that still tasted like I baked it myself,” said Hancock. “Most clean mixes lacked flavor, and the tasty ones didn’t meet my standards. I wanted a mix that felt like home, without the hassle.”

Each cookie mix is made with non-GMO, premium ingredients, contains no additives or dyes, and requires only butter and an egg to bake in just 15 minutes. Flavors include Double Chocolate Chip, Chocolate Chunk, Celebration, and Classic Sugar.

According to Global Growth Insights, 52% of U.S. households use baking mixes at least twice a month, with 28% now purchasing them online. My Better Batch is perfectly positioned at the intersection of premium quality and modern convenience.

“Our partnership with Thrive Market is a natural fit,” said Hancock. “It makes it easy for time-strapped parents—like me—to discover better-for-you products delivered right to their door.”

Available now on Thrive Market, Amazon, and mybetterbatch.com (SRP $7.49 per box), My Better Batch gives shoppers multiple ways to enjoy scratch-made taste without the time commitment. With growing media attention from Forbes, Woman’s World, Pioneer Woman, AOL, and OK! Magazine, the brand is poised for major expansion, with plans to launch in brick-and-mortar retailers in 2025.

For more information or to order online, visit www.mybetterbatch.com or follow along on Instagram at @mybetterbatch.

About My Better Batch

Founded in 2024 by busy, working mom and food industry veteran Lindsay Hancock, My Better Batch is a premium cookie mix brand dedicated to making scratch-made cookies from a box, without compromising on taste or ingredients. Using high-quality, non-GMO ingredients and a mess-free three-step process, the brand empowers busy parents, professionals, and sweet-toothed multitaskers to enjoy premium cookies at home—without the hassle or guilt.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.