Startup CPG Newswire:
LEXINGTON BAKES & So.Gay Celebrate PRIDE with Ltd. Ed. Cocoa Crunch Oat Bar

PRESS RELEASE — NEWS PROVIDED BY Lex Evan for LEXINGTON BAKES

LOS ANGELES, CA (JUNE 2025) – LEXINGTON BAKES (LXB®), the Queer-owned luxury bakeshop known for Radical Ingredient Transparency®, announces the release of a limited-edition Cocoa Crunch Chilled Oat Bar in partnership with So.Gay, one of the internet’s top LGBTQ+ media brands. This launch marks the third flavor in LEXINGTON BAKES’ Chilled Oat Bar platform, which debuted in March 2025.

“The strength of our community resides in our visibility,” said Lex Evan, Founder, CEO & Chef of LEXINGTON BAKES. “It’s more important than ever for Queer brands to show up and support our movement through bold acts of awareness, community, and joy. This partnership with So.Gay is a sweet reminder that PRIDE is about coming together to celebrate our progress, our power, and our presence in everyday life.”

The LEXINGTON BAKES x So.Gay Cocoa Crunch Chilled Oat Bar is a rich, chocolate-forward twist on LXB’s award-winning Maple Brown Butter Chilled Oat Bar. Powered by TCHO Super [Cocoa] Powder and topped with a celebratory sparkle of Fleur de Sel de Camargue, this limited-run flavor celebrates both indulgence and impact with 5g of protein, 4g of fiber, and just 7g of added sugar. A feel-good treat for morning, day or night with good values.

Inspired by British flapjacks and reimagined for the modern consumer, LEXINGTON BAKES’ Chilled Oat Bars are chewy and chilled for ultimate freshness. Made from 100% organic ingredients and sweetened only with maple syrup and dates, each bar is free from gluten, eggs, nuts, soy, corn, gums, and seed oils—and contains no refined sugar. It’s a reinvention of the oat bar that delivers uncompromising flavor, texture, and integrity.

“So.Gay and LEXINGTON BAKES show the power of two rapidly-growing queer-owned brands partnering together to serve our community with an innovative product offering and sparking excitement,” says Alex Hughes, Founder and CEO of So.Gay. “Our mission is to serve and delight our loyal readership of 1.3 million users throughout every part of their day, and now, from the grocery store to the breakfast table, we are providing a new opportunity for our community to ‘Buy Gay’.”

The Cocoa Crunch Chilled Oat Bar will be available in limited quantities starting June 10 exclusively on lexingtonbakes.com.

About LEXINGTON BAKES

Founded in 2022, LEXINGTON BAKES is Like No Other Dessert in the World®. Their organic
& fair trade indulgent treats are made with No Naughty Ingredients® and a guiding principle of Radical Ingredient Transparency® to empower consumers, improve equitability, and inspire radical change in the food industry. LEXINGTON BAKES can be found in select retailers nationwide as well as on Amazon and lexingtonbakes.com.

So.Gay:
So.Gay is the newest and fastest growing LGBTQ+ media and culture brand in the US with 1.3 million monthly readers onsite, serving the multicultural queer community through premium content, experiences, commerce, and culture. Learn more at www.so.gay

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