Startup CPG Newswire:
Kiid Coffee to Appear on ABC’s Shark Tank, March 7, 2025 at 8 PM EST
PRESS RELEASE — NEWS PROVIDED BY David Sanborn for Kiid Coffee

ATLANTA, GA (FEBRUARY 2025) – Kiid Coffee, the beverage crafted by a 7-year-old entrepreneur and his father, is set to make a splash on ABC’s hit show, Shark Tank, on March 7, 2025, at 8 PM EST. This appearance marks a significant milestone for the brand, which offers functional children’s “lattes” that are 99.9% caffeine-free and sugar-free.
Kiid Coffee was born from a father’s quest to address his son’s nutritional needs after multiple leg breaks. Recognizing the alarming trend of nutrient deficiencies in children, the founders created a delicious and nutritious alternative to sugary beverages. Kiid Coffee is packed with prebiotic fiber, essential vitamins and minerals, and antioxidants, providing a healthier option for kids to enjoy alongside their coffee-loving parents.
“We’re incredibly excited to share our story and our product with the Sharks and the millions of viewers tuning in,” said David Sanborn, co-founder and father of the young entrepreneur behind Kiid Coffee. “Our mission has always been to provide a better-for-you beverage that kids love and parents can trust. Appearing on Shark Tank is a dream come true and a fantastic opportunity to further our goal of inspiring healthier habits and a new generation of entrepreneurs.”
Kiid Coffee’s appearance on Shark Tank comes on the heels of its retail expansion into local shops in the Atlanta area, demonstrating the growing demand for this unique product. Available in Original, Caramel, and Choco’Latte flavors, Kiid Coffee offers a convenient way for families to incorporate essential nutrients into their daily routine.
Tune in to ABC’s Shark Tank on March 7, 2025, at 8 PM EST to witness Kiid Coffee’s pitch and see if the Sharks take a sip.
About Kiid Coffee
Kiid Coffee is the world’s first coffee crafted specifically for kids. Made with organic, 99.9% caffeine-free coffee, cacao, prebiotic fiber, and essential vitamins and minerals, it’s a sugar-free, better-for-you alternative to sugary beverages. Founded by a 7-year-old entrepreneur and his father, Kiid Coffee is on a mission to inspire healthier habits and a new generation of entrepreneurs. For more information, please visit www.kiidcoffee.com.
If your brand wants to publish a press release on the Startup CPG Newswire, fill out the form here.
The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
Join Startup CPG!
Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.
If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.
All Comments