Startup CPG Newswire:
Journée Launches Mushroom-Based Drink for Juicy Energy & Cognitive Wellness

PRESS RELEASE — NEWS PROVIDED BY Nicole Khoury for Journée

Brooklyn, NY (JULY 2025) – Journée, the wellness-forward beverage brand co-founded by a tech industry professional and her partner, a restaurateur, officially launches its line of functional mushroom-based energy drinks on July 30 via www.drinkjournee.com. With a vibrant, juice-forward taste and a focus on cognitive wellness, Journée enters the $22B U.S. energy drink category with a mission: to make energy a joyful, elevated, and health-conscious ritual.

Formulated with 1600mg of Lion’s Mane, 125mg of natural caffeine from coffee beans, L‑Theanine for balance, and Vitamin C from Acerola Cherry, Journée offers function with no artificial ingredients or sweeteners. Designed to support focus, clarity, and emotional balance, it brings a lifestyle-first approach to energy and mental wellness.

“We created Journée because we’re on a mission to make caring for your brain, and its vital synergy with the body a joyful, indulgent ritual” says co-founder Nicole Khoury. “Not something clinical or a chore, but something you actually look forward to.”

With its French-inspired identity and refined aesthetic, Journée combines function, flavor, and design in a way that feels fresh and modern, distinct from legacy energy drinks defined by intensity and artificiality.

Why It Matters
Consumer expectations around energy are evolving. People are moving beyond brute-force stimulation toward drinks that support mental performance, mood, and long-term wellness. Journée meets this demand with a functional formula rooted in adaptogens and nootropics. The U.S. functional beverage market reached $9.2B in 2024, while energy drinks continue to grow ~10% annually.

Journée taps into a lifestyle that resonates with a new generation seeking better energy, smarter routines, and beautiful, effortless wellness; a sunny, feel-good energy that makes caring for the mind and its synergy with the body a joyful and effortless ritual.

Meet the Founders
Recently engaged, Christian and Nicole chose to build a company instead of planning a wedding. Living in France, they formulated Journée in the UK, navigated production logistics, and relocated to the U.S. to bring their vision to life. Their journey is shared on Journée’s Instagram.

Now Available
Journée is available online DTC starting July 30.
Manufactured in Brooklyn, NY.
Flavors: Soleil Citrus, Blueberry Hibiscus, Raspberry Dragon Fruit
DTC Pricing: ~$26.90 for 6-packs / ~$49.90 for 12-packs
12 oz slim cans

About Journée

Journée is a French-inspired functional energy drink designed to uplift your mind and energy. It was born from the need to have an easy, approachable and refreshing access to cognitive wellness. Made in Brooklyn, New York, featuring 1,600 mg of Lion’s Mane, 125 mg of natural caffeine, and no artificial ingredients, it delivers meaningful support for energy and cognition in a sparkling, juice-forward format with dosages that truly matter.
At Journée, our mission is to make caring for your most powerful asset, your mind, and its vital synergy with the body, a joyful, effortless part of your daily ritual.

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