Startup CPG Newswire:
Drink Wholesome Unveils Maple Cinnamon Protein Powder With Novel Protein Blend

PRESS RELEASE — NEWS PROVIDED BY Tessa Schrupp for Drink Wholesome

GILFORD, NH (AUGUST 2025) —Drink Wholesome, which makes protein powder for sensitive stomachs, has added a new product to their lineup: Maple Cinnamon Protein Powder.

What’s most notable about this new addition is that it’s sweetened with real maple sugar. This makes it safe for individuals who can’t tolerate sugar substitutes like artificial sweeteners and stevia. The maple sugar, which comes from Vermont, is also a nod to the brand’s New England roots.

“Although added sugars should be consumed in moderation, sugar substitutes like sucralose aren’t safe for many individuals with sensitive stomachs. That’s why I sweetened my new protein powder with maple sugar.” – Jack Schrupp, founder.

Drink Wholesome’s new Maple Cinnamon also contains only egg whites, collagen, maple sugar, coconut, and cinnamon. It’s worth adding that unlike nearly every other protein powder company, Drink Wholesome doesn’t use heavily-processed protein concentrates or isolates, artificial sweeteners, or any food additives whatsoever.

This commitment to using a short list of simple ingredients has garnered a loyal following, including people with chronic digestive issues like IBS and Crohn’s. And given that 1 in 5 Americans suffers from a digestive disease, Drink Wholesome’s protein powders have become a saving grace for many struggling to meet their nutritional needs.

Their new 28-serving bags of Maple Cinnamon Protein Powder are now available for purchase on the company’s website.

About Drink Wholesome

Drink Wholesome is a supplement brand born from a frustration with the digestive side effects of many mainstream protein powder products. Designed specifically for individuals with sensitive stomachs, Drink Wholesome’s protein powders are free from food additives, protein isolates/concentrates and dairy for optimal digestibility. Their approach is rooted in simple, real food ingredients. Since 2020, the brand’s product line has grown to include three different protein powder options: collagen, egg white, and almond (vegan) as well as meal replacements. Founded by a former coach and collegiate athlete, Drink Wholesome is run by siblings and based in New Hampshire, USA.

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