Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
Certified Freedom Run Farm Lamb Launches Nationwide in Fresh Thyme Market Stores

PRESS RELEASE — NEWS PROVIDED BY Valerie Samutin for Freedom Run Farm

GLENDALE, KY (MARCH 2026) — Certified Freedom Run Farm Lamb announced today the nationwide launch of its product line in all Fresh Thyme Market stores, expanding access to USDA Certified, American-raised lamb for shoppers across the country.

The launch aligns with Fresh Thyme Market’s mission to help customers “Try Something New,” introducing a fresh, approachable take on lamb that emphasizes flavor, transparency, and everyday versatility. Shoppers can now find Certified Freedom Run Farm Ground Lamb in the meat case—crafted to meet the needs of modern home cooks while honoring American foodways.

The partnership was sparked through the Startup CPG community, where the brand first connected with the Fresh Thyme buying team during a recent Startup CPG Grocery Run event.

“Lamb has long been part of our culinary heritage, yet it’s often treated as a specialty item,” said Valerie Samutin, Founder and CEO of Certified Freedom Run Farm Lamb. “Our partnership with Fresh Thyme helps change that. This is lamb for everybody—raised responsibly, USDA Certified, and designed for everyday meals.”

Certified Freedom Run Farm Lamb works directly with a national network of American shepherds and operates within a vertically integrated, USDA-certified system to ensure consistency, quality, and stewardship from pasture to plate. The brand is recognized for its superior marbling, chef-driven specifications, and commitment to domestic agriculture.

The Fresh Thyme launch reflects growing consumer demand for proteins that deliver bold flavor while supporting American farmers and transparent sourcing.

Certified Freedom Run Farm Ground Lamb is available now in Fresh Thyme Market stores nationwide.

#TasteTheDifference — Lamb for Everybody.

About Freedom Run Farm Lamb

Certified Freedom Run Farm Lamb is a USDA‑approved, American‑raised lamb program founded in Kentucky and built in collaboration with chefs, shepherds, and the USDA. The brand partners with a national network of American shepherds raising heritage‑breed lambs to strict specifications focused on superior marbling, consistency, and a mild, clean flavor. Produced through a vertically integrated, chef‑driven system, Certified Freedom Run Farm Lamb supports domestic agriculture while making high‑quality lamb more accessible for both professional kitchens and home cooks.

Taste the Difference. Lamb for Everybody

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