Startup CPG Newswire:
Beyond the Bib Founder Named Winner of Amazon / Enthuse Foundation Grant

PRESS RELEASE — NEWS PROVIDED BY Jill Weissman for Beyond the Bib

New York, NY (JULY 2025) – Toddler sauce startup Beyond the Bib has been named the winner of the Amazon / Enthuse Foundation General Grant. Founder Jill Weissman was selected from a pool of nearly 2,000 applicants, with 24 finalists invited to a live pitch round.

The General Grant is part of Amazon and the Enthuse Foundation’s initiative to support early-stage, women-led consumer brands. Beyond the Bib will use the funding to expand its presence on Amazon and improve accessibility for families seeking clean, convenient mealtime solutions for young children.

Beyond the Bib makes veggie-packed, no-added-sugar sauces and dips designed specifically for toddlers and young kids. Each flavor is made with real vegetables and fruits, herbs, spices, and healthy fats—without added sugar, salt, gums, preservatives, or artificial ingredients. The brand’s flavors are mild, kid-friendly takes on global favorites, crafted to support early flavor exploration.

“Our target demo—busy parents—are looking for the ultimate in convenience,” said Weissman. “That doesn’t only mean a product that helps get meals on the table in minutes, but also the ease of how they receive it. Amazon has become synonymous with fast, reliable shopping, and this grant gives us the opportunity to grow where our customers are already shopping.”

About Beyond the Bib

Beyond the Bib makes sauces and dips uniquely tailored for toddlers and young children. Founded by Jill Weissman, a mom of two, the brand was created to fill a gap in the market for clean, convenient mealtime solutions made with real ingredients parents can trust.

Each flavor is made with real vegetables & fruits, herbs, spices and healthy fats and without added sugar, salt or anything artificial. The mild, kid-friendly flavors are designed to support early flavor development while helping parents serve balanced meals quickly and easily.

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