Startup CPG Newswire:
Bifrost Butters Unveils Premium Rebrand and Announces Major Retail Partnership with Lunds & Byerlys

PRESS RELEASE — NEWS PROVIDED BY Meg Wittenmyer for Bifrost Butters

BOYCEVILLE, WISCONSIN (MARCH 2026) – Bifrost Kitchen LLC, creator of the Bifrost Butters line, announced the completion of a premium rebrand alongside an exciting new retail partnership with Lunds & Byerlys, bringing its handcrafted compound butters to all 28 of the grocer’s Twin Cities locations in January 2026.

The rebrand marks a major milestone for the small-batch manufacturer, which operates from an on-farm commercial kitchen in Western Wisconsin — just one hour from the Twin Cities. The refined new look distinguishes Bifrost Butters in a rapidly growing specialty food category while staying true to the authentic, handcrafted character the brand was built on.

“We are incredibly proud that a quality retailer like Lunds & Byerlys believes our products meet their high standards,” said Meg Wittenmyer, co-founder of Bifrost Kitchen. “This partnership is a validation of the craftsmanship we put into every batch. We can’t wait to help every home cook elevate a simple meal into something extraordinary.”

What sets Bifrost Butters apart are the European-inspired recipes developed by co-founder, Chef Joel Wittenmyer, many passed down from his Master Chef mentors and used in several United States high-end restaurants. The flagship products — Café de Paris Steak Butter and Bourgogne Garlic Herb Butter — go far beyond typical herb-and-spice blends. Engineered to melt into a rich, caramelized butter sauce, they transform any dish to restaurant quality. “Think of our butters as a condiment, just like mustard, ketchup, or BBQ sauce,” says Wittenmyer.

The timing couldn’t be better. The global compound butter market hit $1.45 billion in 2024, driven by a growing consumer appetite for gourmet, artisanal flavors and the continued boom in home cooking.

Lunds & Byerlys, the Minnesota-based family-owned grocer celebrated for its curated selection of premium specialty foods, is the ideal home for Bifrost Butters’ next chapter.
For more information, visit www.bifrostbutters.com or contact indulge@bifrostbutters.com.
________________________________________
Bifrost Kitchen LLC, makers of Bifrost Butters, is a small-batch, handcrafted food manufacturer in Western Wisconsin, crafting premium compound butters from local ingredients for specialty retail and food service markets.

About Bifrost Kitchen LLC

Bifrost Kitchen LLC, makers of Bifrost Butters, is a small-batch, handcrafted food manufacturer in Western Wisconsin, crafting premium compound butters from local ingredients for specialty retail and food service markets.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.