Vol. 127 - NO. 39

Blog Startup CPG

SINCE 2019

Startup CPG Newswire:
Global Grub Launches DIY Kimbap Kit

PRESS RELEASE — NEWS PROVIDED BY Carley Sheehy for Global Grub

SAN FRANCISCO, CA (2024)Global Grub, a pioneer of innovative DIY cooking kits, is thrilled to introduce its latest culinary offering: the DIY Kimbap Kit. This original kit invites food enthusiasts to experience the vibrant flavors of Korea right in their own kitchens.

Kimbap, often referred to as Korean sushi, is a popular and versatile dish that combines sesame oil seasoned rice with a variety of cooked proteins and vegetables, all rolled in seaweed. Global Grub’s DIY Kimbap Kit simplifies the process of creating this beloved dish at home, providing all the essential shelf stable ingredients and step-by-step instructions to make kimbap. Home cooks add their own favorite fresh ingredients and fillings.

Key Features of the DIY Kimbap Kit:

  • Unique Premium Ingredients: The kit includes high-quality seaweed sheets, rice, sesame oil and sesame seeds, as well as a bamboo rolling mat, to make 7 homemade rolls (70 pieces).
  • Comprehensive Guide: Detailed instructions and a video tutorial walk home cooks through each step, ensuring a successful and enjoyable cooking experience.
  • Customizable Fillings: While the kit provides shelf stable ingredients, it also encourages culinary creativity, allowing users to add their favorite fresh ingredients or dietary preferences.

Testimonials from Early Users:

  • “I’m giving this Kimbap Kit 5 stars because of how well the kit is put together. The instructions are easy to follow, and helped me make delicious kimbap.” – Parrish R.
  • “We had a lot of fun and developed some new techniques for our cooking arsenal. Such a great activity for family and friends!” – HygeeBear

Global Grub’s founder, Carley Sheehy, expressed her excitement about the new product: “We are thrilled to see Korean food become more mainstream in the US. When Trader Joe’s couldn’t keep kimbap in stock, it was a no-brainer to help home cooks take matters into their own hands. My aunt has been bringing homemade kimbap to our family functions for years, so this innovation is near and dear to my heart!”

The DIY Kimbap Kit is now available for purchase on Global Grub’s website at GlobalGrub.com. Amazon.com and UncommonGoods. With this new kit, Global Grub continues to inspire home cooks to embark on culinary journeys, one delicious dish at a time.

About Global Grub

Global Grub is dedicated to making international cuisine accessible, fun, and educational for home cooks of all levels. Since 2012, Global Grub has specialized in DIY cooking kits that bring flavors and culinary traditions from around the world straight to your kitchen. Each kit includes high-quality ingredients and easy-to-follow instructions, empowering food enthusiasts to create extraordinary dishes at home. From the vibrant streets of Korea to the bustling markets of Mexico, Global Grub invites you to embark on a culinary journey that celebrates diversity and the joy of cooking. Discover new tastes, expand your culinary skills, and connect with different cultures, one meal at a time.

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