Vol. 127 - NO. 39

Blog Startup CPG

SINCE 2019

Startup CPG Newswire:
Chlorophyll Water Now Available at Wegmans

PRESS RELEASE — NEWS PROVIDED BY Matt Levine for Chlorophyll Water

Brooklyn, NY, July, 2024 — Chlorophyll Water, recognized by the Green Business Bureau as “Good for the Mind, the Body & the Planet,” the first-ever bottled water in the USA to pass and receive the ‘Clean Label Project Certification’ is now available at Wegmans Food Markets.

Wegmans Food Markets is a family-owned regional supermarket chain and one of the largest private companies in the US. Recognized as an industry leader and innovator, the company was founded in 1916 and employs over 53,000 people. Wegmans has been named one of the “100 Best Companies to Work For” by FORTUNE magazine for 26 consecutive years, ranking #4 in 2023.

Chlorophyll Water is a plant-powered purified mountain spring water enhanced with the addition of Chlorophyll, a key ingredient and the distinct green pigment in plant life.

The first-ever bottled water in the USA to pass and receive ‘Clean Label Project Certification,’ Chlorophyll Water is bottled at the mountain source. The purified mountain spring water in Chlorophyll Water is then distilled and refined through a three-part purification process, which is triple filtered (including carbon filtration), and then UV treated for purity and quality. Each bottle of Chlorophyll Water is then fortified with additional vitamin A, vitamin B12, vitamin C and vitamin D for enhanced nutrition.

Chlorophyll Water bottles are made from 100% recycled plastic and utilize CleanFlake label technology, demonstrating the company’s dedication to minimizing plastic waste.

Through a new partnership with rePurpose Global, the sale of each bottle of Chlorophyll Water leads to the recovery of the equivalent of one ocean-bound plastic bottle. This ocean-bound plastic is then recycled, reducing the need for virgin plastic in the market.

The company also uses Avery Dennison’s CleanFlake technology for their labels, enhancing the recyclability of PET by ensuring labels separate cleanly during recycling, resulting in high-quality PET flakes.

As the first bottled water in the U.S. to pass the strict Clean Label Project Certification, Chlorophyll Water underscores its commitment to quality and safety through rigorous third-party testing for over 90 potential environmental contaminants, including heavy metals, pesticide residues, plasticizers (like BPA, BPS, and phthalates), and various other chemicals of concern.

Jaclyn Bowen, MPH, MS, executive director of the Clean Label Project, notes, “Chlorophyll Water’s certification underscores their commitment to ingredient quality and purification standards, addressing consumer concerns about product safety.”

Wegmans commitment to inspire wellness naturally aligns with Chlorophyll Water’s mission in creating community around health and living a plant-based lifestyle.

About Chlorophyll Water

Chlorophyll Water, the first-ever bottled water in the USA to pass Clean Label Project Certification is a plant-powered purified mountain spring water enhanced with the addition of Chlorophyll, a key ingredient and the distinct green pigment in plant life, fortified with Vitamins A, B12, C and D.

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