Startup CPG Newswire:
GERRY’S: From Down Under to California: Gerry’s Launches Two Low-Carb, High-Protein, High-Fiber Breads

PRESS RELEASE — NEWS PROVIDED BY Marius Fermi for Gerry’s

LOS ANGELES, CA – (APRIL 2026) – Gerry’s, the New Zealand bakery renowned for nutritious baked goods since 2011, today announced the U.S. launch of its two flagship breads: Better Bread and Seed Bread. Available now at getgerrys.com, these loaves bring low-carb, high-protein nutrition to American shoppers seeking healthy alternatives to traditional bread.

Product Highlights

Better Bread features just nine simple ingredients, including lupin flour—a nutrient-dense legume—for 16g protein per serving, only 1g net carbs, and 5g fiber per serving.

Seed Bread amps up the benefits with flaxseed and sunflower seeds, delivering 8g fiber per serving. Both breads have been selling across New Zealand retailers since 2020, with a pipeline of additional low-carb, high-protein baked products.

U.S. Market Entry

Originating from Christchurch, New Zealand, Gerry’s has earned raving reviews for its low-carb breads Down Under and is now expanding to the U.S. via direct online sales, with an initial focus on California.

This launch taps into booming demand for high-quality ingredients, GLP-1-friendly foods, and the desire to eat clean, healthy foods.

“We’re thrilled to share our beloved breads with U.S. customers who crave great taste without compromise,” said Marius Fermi, Gerry’s U.S. CEO. “Better Bread and Seed Bread make healthy eating effortless—perfect for sandwiches, toast, or snacks.”

About Gerry’s

Gerry’s is a New Zealand bakery founded in 2011 in Christchurch, specialising in low-carb, high-protein baked products. Having already sold a range of low-carb, high-protein products across New Zealand retailers since 2020, the company is now launching in the U.S. Gerry’s focuses on using clean, whole ingredients, ensuring great taste and strong nutritional profiles.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.