Startup CPG Newswire:
Frozen One Expands into Regional Grocers Across the Country

PRESS RELEASE — NEWS PROVIDED BY Jack Linzmeyer for Frozen One

AUSTIN, TX (APRIL 2026) – Frozen One, a high-protein ice cream brand, is expanding its retail footprint with new distribution at Bristol Farms, Wegmans, Central Market, Schnucks, and Heinen’s. The expansion brings the brand’s protein-packed pints to more shoppers across the country as demand for high-protein foods continues to surge.

Frozen One was built around a simple idea: make a high-protein ice cream that doesn’t feel like a compromise. Each pint contains 40 grams of protein and around 380 calories, while maintaining the rich taste and creamy texture people expect from traditional ice cream.
“Most ‘healthy’ ice creams try to convince people that a diet dessert is good enough,” said Frozen One co-founder Alan Chen. “We approached it the opposite way—start with great ice cream, then engineer it to deliver serious protein.”

The brand currently offers three core flavors: Apple Pie, Chocolate, and Peanut Butter Chip. Apple Pie delivers a nostalgic dessert profile with real apple juice and cinnamon, Chocolate features premium dutched cocoa for a deep, smooth flavor, and Peanut Butter Chip combines roasted peanut butter with chocolate chips for a sweet-and-salty classic.

The new retail partnerships further position Frozen One within premium grocery chains known for curating emerging brands and innovative products. With placements in Bristol Farms, Wegmans, Central Market, Schnucks, and Heinen’s, the company continues to build national momentum as consumers increasingly look for products that balance indulgence with nutritional value.

Frozen One pints are rolling out now at participating locations across these retailers.

About Frozen One

Frozen One is a high-protein, better-for-you ice cream with 40 grams of protein and only 380 calories per pint. Unlike many others in our category, we genuinely taste & feel like the ice cream you know and love.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.