Startup CPG Newswire:
Friends & Family Pet Food Launches World’s First Cultivated Meat Treats for Cats and Dogs

PRESS RELEASE — NEWS PROVIDED BY Joshua Errett for Friends & Family Pet Food

SINGAPORE (MAY 2026) — Friends & Family Pet Food launched its cultivated meat treats and toppers for cats and dogs in retail today. It’s the first cultivated pet food sold in Asia, and the first sold on an ongoing basis anywhere in the world.

And it’s the first-ever cultivated meat product for cats.

The launch follows a sold-out debut at the Singapore Pet Expo earlier this month, an early signal that pet owners are ready for a new category of pet nutrition.

“Our meat is protein-forward, naturally gamey, and highly digestible – the kind of meat that works with cat and dog biology,” said Joshua Errett, founder of Friends & Family Pet Food. “It’s made in small batches and we use it fresh in our products, without processing, so everyone can feel really good about feeding it to their animal every day.”

Singapore, the first country to approve cultivated meat for human consumption in 2020, approved Friends & Family’s cultivated meat for pet food use in 2025 through the Animal & Veterinary Service.

“Across Asia demographics are shifting from children to pets. So demand for high-quality pet nutrition will keep growing,” said Maurice Yeo, COO and cofounder of Friends & Family. “With our products now in retail and our supply chain in place, we’re showing cultivated meat can meet that demand sustainably.”

The launch represents a shift for the cultivated meat category, from controlled tastings and symbolic first sales to sustained retail distribution.

“We’re focused on solving problems for pet owners – better health outcomes through nutrition,” said Errett, who has worked in cultivated pet food for more than a decade. “That requires being on shelves, and staying there.”

Each product features cultivated meat as the first ingredient by volume, ranging up to nearly 70% cultivated inclusion. The launch includes 12 SKUs across four targeted health platforms. Products will be priced between S$14-32.

Products are available now at friendsandfamily.pet and through an exclusive partnership with Singapore’s premier holistic pet retailer, Vanillapup Pet Supplies Store (501 Bukit Timah Rd, #02-29, Singapore, vanillapup.com).

About Friends & Family Pet Food

Holistic pet foods made from nutrient-loaded cultivated meat – now available in Singapore.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.