Startup CPG Newswire:
KESSHŌ and Fly by Jing Partner on Three Sichuan-Inspired Chocolate Bars to Celebrate AAPI Heritage Month

PRESS RELEASE — NEWS PROVIDED BY Liang Wang for KESSHŌ

LOS ANGELES, CA (MAY 2026) – In celebration of AAPI Heritage Month, Fly By Jing—known for bold, Sichuan-inspired flavors—is partnering with KESSHŌ, an Austin-based bean-to-bar chocolate maker, to launch a limited-edition Spicy Sichuan Chocolate Bar Set featuring Fly By Jing’s iconic Sichuan Chili Crisp. 100% of profits will be donated to Heart of Dinner, a nonprofit delivering weekly care packages to Asian American elders facing food insecurity in New York City and Los Angeles.

Founded by Asian women entrepreneurs, Fly By Jing and KESSHŌ share a commitment to celebrating Asian flavors on their own terms—during AAPI Heritage Month and beyond. The set includes three Sichuan-inspired chocolate bars and is available at flybyjing.com and kessho.com while supplies last.

The collection highlights foundational Asian ingredients—chili crisp, Sichuan peppercorn, and black sesame—through the universally loved medium of chocolate. Each bar captures the layered, “swicy” (sweet + spicy) complexity of Sichuan cuisine:

Sichuan Chili Crisp Black Sesame White Chocolate: Creamy white chocolate infused with Fly By Jing Original Sichuan Chili Crisp and toasted black sesame, offering a nutty sweetness with a slow-building heat.

Sichuan Hot Pot Dark Chocolate: Rich dark chocolate layered with Sichuan peppercorn, chili heat, and fermented soy beans for a warming, aromatic, and umami-forward experience.

Sichuan Chili Crisp Dark Milk Chocolate: Smooth dark milk chocolate with the savory, nut-free crunch of Fly By Jing Xtra Crunchy Sichuan Chili Crisp.

“I first met Liang and Mark, founders of KESSHŌ, in Shanghai years ago, and it’s been incredible to watch them build a craft chocolate brand rooted in Asian ingredients,” said Jing Gao, Founder and CEO of Fly By Jing. “We’re thrilled to share these flavors while supporting Heart of Dinner, an organization close to my heart.”

Both brands are deeply committed to giving back to the AAPI community. Jing Gao has supported Heart of Dinner since its early days, making the partnership a natural fit. Since 2020, the organization has delivered over 250,000 meals, supports 800+ elders weekly, and has directed more than $2.1 million to local small businesses. Every purchase from this collection helps sustain that impact.

About KESSHŌ

KESSHŌ was founded in 2019 by Mark Huetsch and Liang Wang. Liang was born and raised in Beijing and studied pastry in Tokyo, while Mark spent 14 years in China. We draw on these experiences to bring you Asian tastes that accentuate the unique flavor profiles of cacao carefully sourced from around the world.
Since our founding, KESSHŌ has won several prestigious international awards, including Gold at the 2025 International Chocolate Awards World Final, Gold at the 2024 Academy of Chocolate World Final, and selection as a 2026 Good Food Award Finalist. We will continue to push the boundaries of exceptional chocolate. You can follow our journey on Instagram @kesshocacao.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.