Startup CPG Newswire:
Drink ZYN Turmeric Electrolyte Drink Mix Launches in Select Whole Foods Market Stores Across 9 States

PRESS RELEASE — NEWS PROVIDED BY Andrea Khan for Drink ZYN

MILWAUKEE, WI (MAY 2026) — Drink ZYN, the family-founded Certified B Corporation announced the launch of its Turmeric Electrolyte Drink Mix in select Whole Foods Market stores spanning nine Midwestern states, marking the brand’s first placement in the leading natural and organic foods retailer and a milestone moment for the functional turmeric beverage category.

A Validation Moment for Functional Turmeric Beverages
Drink ZYN was built on a mission to make the ancient power of turmeric accessible to everyone in an easy to consume format. That mission was born from a personal moment: when the co-founders watched turmeric help their father through a painful neuropathy during a family trip back to Pakistan, where they are originally from.

All Drink ZYN products are Non-GMO Project Verified and the company has been a certified B-Corp since its inception.

Inside the Drink ZYN Turmeric Electrolyte Drink Mix
Three flavors will be available in the Active Nutrition set within the Vitamin and Supplements aisle at participating locations: Strawberry Yuzu, Blackberry Dragon Fruit, and Mango Pomegranate – each designed to make a daily wellness routine something shoppers actually look forward to.

The formulation goes well beyond basic hydration. The Turmeric found in Drink ZYN delivers 200+ mg of curcumin which is the equivalent of up to 15+ turmeric roots – blended with piperine (black pepper fruit extract) to maximize curcumin absorption. Each serving also provides 100% Daily Value of Vitamins C & D plus Zinc, along with electrolytes, all at only 10 calories, 2g sugar, and 3g carbs per serving.

Turmeric has been a cornerstone of wellness traditions across South and Southeast Asia for more than 4,000 years. Revered in Ayurvedic medicine and used across cultures from India to Indonesia, the golden root has long been valued for its role in supporting whole-body health, longevity, and vitality – long before modern science began to validate what generations of families already knew. Drink ZYN was founded on that same ancient wisdom, bringing turmeric’s time-tested benefits into a format built for how people live today.

“Earning a place on Whole Foods Market shelves is a milestone our family-founded team has worked toward for years. Bringing Strawberry Yuzu, Blackberry Dragon Fruit, and Mango Pomegranate to shoppers across the Midwest means more people can make turmeric part of their daily routine in a format that actually tastes like something they look forward to.”
— Andrea Khan, Chief Marketing Officer, Drink ZYN

Media Contact
Drink ZYN Media Relations
marketing@drinkzyn.com

About Drink ZYN

Drink ZYN, with its inflammation-combating properties of turmeric, is nature’s way to accelerate recovery, restore health and promote long-term wellness as it’s been done for thousands of years.

If your brand wants to publish a press release on the Startup CPG Newswire,  fill out the form here. 

The news and images contained on this page has been provided by a third party. Startup CPG does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.

Join Startup CPG!

Have you joined our *free* Slack community yet? Join the largest CPG community in the world to receive and share on-the-spot advice, industry news and data, and exclusive discounts and opportunities for emerging brands.

If you want to be the first to know about key business updates from the most innovative early CPG brands, sign up for our bi-weekly Newswire roundups here.