Startup CPG Newswire:
Chici Mama Makes Bold Debut with Stadium Takeover at Charlotte Knights Game

PRESS RELEASE — NEWS PROVIDED BY Elizabeth Rice for Chici Mama

CHARLOTTE, NC (MAY 2026) — Charlotte Knights fans got more than just a game this weekend. They got their first real taste of Chici Mama.

After online virality, the fast growing snack brand made its official Charlotte debut with a large scale stadium activation designed to create real consumer demand. From their fully wrapped “Mama Mobile” and branded golf cart to a nine person street team in signature blue wigs, Chici Mama brought its energy to life across the ballpark in a way that was hard to miss.

Inside the stadium, fans stopped by a branded sampling station while music from a Chici Mama branded boom box played throughout the concourse. The moment culminated with their very own Chici Mama taking center field to throw out the ceremonial first pitch, paired with a live in-stadium announcement introducing the brand to the crowd.

“This weekend was about getting out there and letting people experience Chici Mama for the first time,” said Liz Rice. “We are focused on creating demand with real moments and consumer pull that translates into immediate retail success. Charlotte showed us what is possible when people connect with the brand in real life.”

The activation reflects how Chici Mama is choosing to grow. The brand is prioritizing in-person experiences that drive trial and build recognition in a way that sticks. Instead of waiting for shelf space, the team is focused on building the kind of demand that makes retail the natural next step.

Following its Charlotte debut, Chici Mama plans to expand into additional markets through live activations and continued direct-to-consumer growth, with a clear focus on retail expansion.

About Chici Mama

Chici Mama is a vibrant, fast-growing brand built for real snacking. Known for its bold flavors and playful personality, the brand is bringing a fresh take to fruit-based snacks. Chici Mama is gaining traction through direct-to-consumer channels and in-person activations, with plans to expand into retail.

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