Startup CPG Newswire:
Beeyond Snacks Brings Ancient Greek Pasteli to U.S. Snack Aisles with Two New Flavors
PRESS RELEASE — NEWS PROVIDED BY Angelina Papanikolaou for Beeyond Snacks
CINCINNATI, OH (2024) – Beeyond Snacks, founded by sisters Andrea and Angelina Papanikolaou, announces the launch of Pasteli Honey and Sesame Bars in the U.S. snack market. Made in Greece with 100% Greek honey, these bars are available in two flavors—Original and Peanut Chocolate Sea Salt—introducing an ancient Greek snack alternative in the snack bar category.
Pasteli, a traditional Greek treat made from lightly roasted sesame seeds and honey, has been enjoyed for centuries. Beeyond Snacks aims to offer a wholesome alternative in today’s snack bar aisle by introducing this time-honored recipe. The Original flavor preserves the simplicity of pasteli, using just sesame seeds and honey, while the Peanut Chocolate Sea Salt flavor adds a contemporary twist with roasted peanuts, unsweetened dark chocolate, and a touch of sea salt.
These bars are free from artificial preservatives, additives, refined sugars, gluten, dairy, and soy aligning with the growing consumer demand for clean-label products. Positioned for distribution across grocery stores, coffee shops, and hotels, Beeyond Snacks provides a versatile snack option for any time of day.
“Our mission is to introduce an ancient snack that has nourished generations for centuries to a new audience here in the U.S.,” said co-founder Angelina Papanikolaou. “Pasteli represents more than just a snack for us—it’s a piece of our heritage, and we’re thrilled to bring this story, and these flavors, to the American snack aisle.”
Beeyond Snacks’ Pasteli bars are designed to fit seamlessly into various retail channels, from grocery stores to coffee shops and hotels, offering a versatile snack that can be enjoyed anytime.
For more information, visit www.beeyondsnacks.com.
About Beeyond Snacks
Beeyond Snacks, founded by sisters Andrea and Angelina Papanikolaou, introduces ancient Greek pasteli to the U.S. market with their honey and sesame bars. Made in Greece using 100% Greek honey, Beeyond Snacks blends traditional practices with modern tastes, offering a nutritious, satisfying snack bar in two flavors: Original and Peanut Chocolate Sea Salt. Positioned for distribution across grocery stores, coffee shops, and hotels, Beeyond Snacks aims to bring the taste of Mediterranean heritage to today’s health-conscious consumers.
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