Startup CPG Newswire:
Monte’s Launches In Target, Introduces New 24 Oz. Jar

PRESS RELEASE — NEWS PROVIDED BY Christine Galetto for Monte’s Fine Foods

NEW YORK, NY (2024) — Monte’s Fine Foods, the award-winning clean-label sauce brand, announced today one of its largest retail partnerships to date with Target, launching its new, larger 24oz. jar in 230 Target stores across three major markets: Chicago, New York and Los Angeles. Strategically rolling out in select regions with a strong, existing presence, this launch offers Monte’s the chance to double down on its key markets, making the Monte’s brand accessible to a more diverse customer base.

Hitting shelves this week, Target will feature all three of Monte’s signature sauces: the original recipe, spicy and sweet pepper tomato sauce, offering Target shoppers a new clean, premium sauce option.

“Growing this brand intentionally with a focus on quality has always been the goal. We’re not cutting any corners, not compromising, and have fought really hard to make our product available at an accessible price point while still maintaining the same high quality of sauce my family has been making for over 120 years. Introducing our new, larger jars and rolling them out with Target first, feels like we’re meeting the moment and giving customers what they want, setting us up for the next phase of Monte’s growth,” said PJ Monte, Founder & CEO, Monte’s Fine Foods. “It’s been amazing to see Target expand its premium product selection. Monte’s is all about quality without pretension, serving up Sunday dinner in a jar, and we’re excited to introduce that to Target’s sauce aisle.”

This further expansion into mass retail and new jar size marks a significant milestone for Monte’s as the brand continues to see impressive growth this year, fueled by entering new categories like dried pasta and note-worthy merchandise collaborations with the likes of Bloomingdale’s and STAUD. On track to be in more than 1,000 stores nationwide by the end of 2024, Monte’s has doubled its retail presence this year, gaining entry into several new markets across the country. The new 24oz. jars will roll out to more of those retailers and markets in the coming months.

About Monte’s Fine Foods

Built on a legacy of quality fare, Monte’s delivers superior, gourmet, consciously-produced Italian-American food products without pretension and has established a cult-like following of customers in the process. Today, Monte’s sauce is available in over 700 key retail stores across the country including Erewhon, Zabars, ShopRite, Fairway, Union Market, and many more. For more information on Monte’s, visit https://montessauce.com/.

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