Vol. 127 - NO. 39

BlogNewswire Startup CPG

SINCE 2019

Startup CPG Newswire:
Ayursome Wellness to Exhibit at Newtopia Now

PRESS RELEASE — NEWS PROVIDED BY Divya Kumar for AyurSome Wellness

KEARNY, NJ (AUGUST 2026)AyurSome Wellness, a WBENC-certified women-owned wellness brand creating organic wellness teas and ancient grain cookies rooted in Ayurveda, will exhibit at Newtopia Now. Attendees can visit AyurSome Wellness at Booth #1353 in the Naturally New York Pavilion.

Founded by Divya Kumar, AyurSome Wellness brings Ayurveda — the holistic sister science of Yoga — into modern everyday wellness through thoughtfully created products that support mindful living. Growing up in India, Ayurvedic principles were part of Divya’s everyday life and shaped her understanding of food, balance, and well-being. After a 15+ year corporate career, Divya returned to these principles to create a brand that makes wellness more accessible through products people can enjoy every day.

At Newtopia Now, AyurSome Wellness will showcase two product categories: Organic Wellness Teas and Ancient Grain Cookies.
The brand’s Organic Wellness Teas are caffeine-free herbal blends created around everyday wellness needs, including relaxation, stress support, digestion, and immunity. The collection includes Control Sugar Delete Tea, the recipient of a 2023 sofi™ New Product Award, featuring Gymnema Sylvestre, an herb traditionally used in Ayurveda.

The Ancient Grain Cookies collection brings traditional grains into modern snacking through thoughtfully crafted recipes, including:
– Simply Einkorn — made with whole-grain Einkorn wheat, stone-milled in New Jersey, and sweetened with organic maple syrup.
– Date-A-Millet — a gluten-free cookie made with Millets and organic dates, featuring ingredients selected for a low glycemic impact and created to offer a mindful alternative for everyday snacking.

“We’re excited to be part of Newtopia Now and connect with retailers who are looking for products that combine wellness, clean ingredients, and a meaningful brand story,” said Divya Kumar, Founder of AyurSome Wellness. “Our goal is to bring the wisdom of Ayurveda into modern lifestyles through products that support everyday wellness.”

Based in New Jersey, AyurSome Wellness is committed to creating products that bridge traditional wellness principles with modern consumer needs. The brand’s products are available through select retailers nationwide and distribution partners.
Retailers, buyers, and media attending Newtopia Now are invited to visit AyurSome Wellness at Booth #1353, Naturally New York Pavilion to sample products and learn more about the brand.

About AyurSome Wellness
AyurSome Wellness creates organic wellness teas and ancient grain cookies rooted in Ayurveda — the holistic sister science of Yoga. Founded by Divya Kumar, the WBENC-certified women-owned brand combines traditional wellness principles with modern ingredients to inspire wellness and help people live balanced, well.
For more information, visit: ayursomewellness.com

About AyurSome Wellness

AyurSome Wellness creates organic wellness teas and ancient grain cookies rooted in Ayurveda — the holistic sister science of Yoga.

Founded by Divya Kumar, the brand was inspired by a lifelong connection to Ayurveda, which was part of everyday life growing up in India.

Today, AyurSome Wellness brings traditional wellness principles into modern lifestyles through USDA Organic Wellness Teas and thoughtfully crafted Ancient Grain Cookies made with ingredients like Einkorn wheat and Millets.

A WBENC-certified women-owned brand based in New Jersey, AyurSome Wellness is committed to inspiring wellness and helping people live balanced, well.

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