Startup CPG Newswire:
ALTISNOOZE Debuts Sleep Aid for High Altitude

PRESS RELEASE — NEWS PROVIDED BY Will Schafer for ALTISNOOZE

Los Angeles, CA (2025) – Just in time for ski season, ALTISNOOZE introduces a sleep aid specifically designed for high altitudes. It aims to help skiers, hikers, and adventure travelers overcome poor sleep often caused by reduced oxygen levels at upper elevations.

Research indicates that up to 74% of travelers to high altitude struggle with sleep their first week at elevation. And traditional sleep aids don’t target the root cause of sleep disruption at high altitude—low oxygen.

Founder and CEO Will Schafer developed ALTISNOOZE after personal struggles with sleep at altitude. “For years, I dealt with terrible sleep at altitude,” Schafer explains. “When friends on ski trips started sharing similar experiences, I realized it wasn’t just my problem, it was a widespread issue.”

Schafer consulted sleep expert Dr. Michael Breus, who connected Schafer to a team of experts to create a solution. The development team invested a year meticulously researching hundreds of medicinal plants, herbs, and functional ingredients to create ALTISNOOZE. The final formula combines adaptogens, botanical extracts, and key nutrients—including Cordyceps, Holy Basil, L-Theanine, GABA, and Xylaria mushrooms.

“Many people simply aren’t aware that the sleeplessness they experience at altitude is very likely tied to the elevation and that it can be helped. This includes on long flights, where oxygen levels hover around 8,000 feet. They just suffer through it like I did for years,” says Schafer. “I’m excited to offer a solution with ALTISNOOZE that can truly help.”

ALTISNOOZE is 100% drug-free and melatonin-free, ensuring a sleep solution without next-day grogginess or side effects commonly associated with traditional sleep aids.

ALTISNOOZE is available in a fast-acting dissolvable powder packets. Simply mix one packet into 2 oz. of water 30 minutes before bed. The formula is GMO-free, melatonin-free, drug-free, sugar-free, gluten-free, dairy-free, vegan, and keto-friendly, and is available for purchase online and at select retailers.

For media inquiries, retail partnerships, or sponsorship opportunities, contact:

Maria Hennessey
SMAK Strategies
303.859.3317
maria@smakstrategies.com
pr@altisnooze.com

About ALTISNOOZE

ALTISNOOZE is based in Los Angeles, CA, and was founded in 2023 by Will Schafer, an avid skier, hiker, and mountain goer whose personal frustration with sleeplessness at altitude inspired him to create a product aimed at addressing this unique issue. ALTISNOOZE is the first product from Sherpa Wellness, a company with a mission to bring innovative products that make life better for visitors to high elevations.

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