Startup CPG Newswire:
Swee Creamery Enters California: Now Available at Bristol Farms in Los Angeles

PRESS RELEASE — NEWS PROVIDED BY Catarina Niny de Castro for Swee

LOS ANGELES, CA (2024) – Swee Creamery, a low-sugar, non-dairy ice cream brand originating from Portugal, has officially entered the California market. The brand’s products are now available at Bristol Farms locations in Los Angeles. After gaining attention at Expo West 2024 in Anaheim, Swee is introducing its health-conscious dessert options to American consumers.

Low-Sugar, Non-Dairy Options

Swee offers an alternative for those seeking a dessert that balances indulgence with dietary preferences. With 90% less sugar and up to half the calories of traditional ice cream, Swee’s flavors—such as Caramel Brownie Chunk, Cookie Dough, and Strawberry Chocolate Chip—are made with a coconut and oat-based formula, suitable for vegans, lactose-intolerant individuals, and those reducing sugar intake.

A Brand Built on Transparency and Community

Swee gained recognition in Portugal as a “viral TikTok ice cream,” driven by the transparency of its founders, Tiago and Diogo, who openly shared the realities of building the brand. This approach fostered a loyal community, with customers advocating for the brand among retailers and peers.

“We found that people aren’t used to being so involved in the behind-the-scenes of a brand,” said Tiago, co-founder of Swee Creamery. “The support we’ve received from our community has been incredible.”

U.S. Market Entry

As Swee expands into the U.S., the brand aims to deliver its health-conscious desserts while maintaining its storytelling approach. “We want to offer a dessert option that aligns with consumers’ preferences, without sacrificing the taste and experience a dessert should bring. At the same time, we want to inspire others not to give up on their dreams because they see us not giving up,” Diogo added.

Swee Creamery products are now available at Bristol Farms locations in Los Angeles, with plans for future expansion into additional markets.

About Swee Creamery
Swee Creamery was founded in Portugal by Tiago and Diogo with a mission to create low-sugar, non-dairy ice cream options that prioritize transparency and quality. Known for its social media presence and community-driven growth, Swee is currently the most-followed ice cream brand in Portugal. Its products are designed to cater to diverse dietary needs while maintaining an enjoyable consumer experience.

About Swee

Swee’s mission is to transform vegan and healthy eating into a delightful choice, not a dietary obligation. With 70-90% less sugar than traditional ice cream, their flavors, like Caramel with Brownies, Chocolate Cake, Pistachio with Raspberry, and many others , redefine indulgence. Each scoop is made with the finest quality ingredients, free from artificial flavorings and colorings, and completely plant-based. Because happiness doesn’t need milk, eggs, or excess sugar. Experience a “Better For You” ice cream that’s deliciously satisfying and surprisingly indulgent.

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